Why do stories sell when facts don't? Because humans are hardwired for stories — not statistics.

In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams uncover the psychology behind storytelling and why the most successful brands build their message around human emotion, not just logic.

You'll learn:

• Why stories build trust faster than any sales pitch

• How myths, archetypes, and origin stories shape your brand identity

• The difference between emotional truth and exaggeration

• Why misaligned brand stories destroy trust

• How to find the "gold" in your company's story through conversation and listening

• And how storytelling turns ordinary companies into unforgettable brands

💬 "When people hear a story, they imagine it. When they imagine it, they experience it. And when they experience it, they remember it." – Roy H. Williams

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard