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At the NY Auto Forum, Senator Bernie Moreno lays out a blunt, high-stakes reality facing the U.S. auto industry. With China’s massive overcapacity, government-backed subsidies, and global expansion strategy, the threat isn’t theoretical—it’s structural. Moreno argues that without decisive action, the Western auto industry risks being undercut at scale, with long-term consequences for jobs, innovation, and economic stability.

This conversation goes beyond policy headlines to unpack what’s already changed—from the removal of EV subsidies and emissions fragmentation to new legislative efforts aimed at blocking Chinese vehicles from entering the U.S. market entirely. Moreno makes a clear case: protecting the industry isn’t about protectionism, it’s about survival in the face of a system designed to dominate globally. On the retail side, the discussion shifts to dealer accountability, FTC enforcement, and why cleaning up the last 5% of bad actors may be critical to preserving consumer trust.

It’s a direct look at the forces reshaping the auto industry—from global trade battles to showroom-level transparency—and what needs to happen next.

Timestamped Takeaways

0:00 Intro

0:18 Reflecting on Major Industry Wins (EV mandates, CARB changes)

1:20 The $100B Cost and Missed Innovation Opportunity

2:10 China’s Overcapacity and Global Strategy

3:25 Why the U.S. Must Block Chinese Vehicles

5:10 Economic Stakes: Jobs, GDP, and Industry Survival

6:30 Canada, Mexico, and Global Trade Tensions

8:05 The Push for Western Market Alignment

9:20 Refocusing on Affordability and Innovation

10:15 FTC Enforcement and Dealer Transparency

11:40 Cleaning Up the “Final 5%” of Dealers

13:10 Why Bad Pricing Practices Destroy Trust

14:30 Competing on Customer Experience, Not Deception

15:40 Final Thoughts on Mindset, Leadership, and Longevity

Connect with Senator Bernie Moreno at https://www.linkedin.com/in/bernie-moreno-4251884/

Our coverage of the NY Auto Forum is brought to you Force Marketing. Learn more at https://www.forcemarketing.com/

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