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This episode addresses the common advice that 'you are your niche' often given to entrepreneurs and educators. The host explains why this advice can be misleading without proper context and launches a series to clarify what a personal brand truly is. By focusing on how to develop a personal brand strategically, the host emphasizes the importance of having a clear, niche-specific approach in the early stages of entrepreneurship. The episode also touches upon being the guide rather than the hero in your client's journey and promises further insights in upcoming parts of the series.

00:00 Introduction: The Misleading Advice of 'You Are Your Niche'

00:33 The Problem with Oversimplified Advice

01:16 Clarifying Your Brand and Niche

02:00 The Role of Personal Branding

02:29 Pitfalls of Misunderstanding 'You Are Your Niche'

02:53 Strategic Personal Branding Tips

03:45 The Importance of Focus and Specificity

06:27 Balancing Authenticity and Strategy

09:16 Building a Sustainable Personal Brand

16:23 Conclusion and Next Steps