In this episode of the Smart Agency Master Class, I chat with Lauri Flaquer, a business consultant with over 20 years experience in television and film. Lauri specializes in using content to maximize business opportunities and she’s going to help you understand why you need to use video to grow your agency’s new business.

You need to be making videos to generate agency new business.

If you want to become an authority in your marketplace and establish credibility quickly, then you need to be creating video content.

The power of video is limitless! It’s another opportunity for your clients – and potential clients – to know you and fall in love with you. Because, let’s face it – people make buying decisions more and more off of what they see online. Video gives them another way to really get to know who you are, what you’re about and what you can do, and realize they want it.

It’s not about being perfect from the start.

Do not be afraid to just get started. If everyone waited until they were flawless, had all the right equipment, and were totally perfect to start, there wouldn’t be any content anywhere. Give yourself the freedom to learn the craft.

In 20 years, you’ll look back and celebrate all your successes and failures. In the future, you’ll be telling stories at parties about how bad you were in your first videos. But if you never start, you won’t have anything to look back on – and no one wants to hear a story about nothing.

Seriously, don’t dwell on mistakes you haven’t even made yet. Get out there!

Where do I start when wanting to produce video for my agency?

Lauri gives three pieces of advice to those figuring out where to start with creating video content:

1. Find your platform. What will it be about? What is the main theme? How will it enhance, fortify, solidify, and expand your brand?

2. Check out other people who are doing what you want to do well. Watch them. Model them. Then do it better and add your own flare.

3. Come up with scripts. Write and rewrite them.

Once you go through the above, find yourself a community or public access network. They are typically desperate for content and a good place to hone your skills and refine your content. Bonus – they’re usually free!

Extra bonus – check out Cowboy Studio for affordable equipment, and Wistia for great tutorials on lighting, sound, etc.

Don’t forget to laser focus on your audience.

It all goes back to branding. Think about who you are trying to reach and tailor your content to be what your audience wants to see. What would benefit them the most?

Having a clear picture of who you’re trying to reach will help you in creating great, valuable content.