In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to hear Nick’s perspective on working with Meta’s AI versus relying on it entirely.

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You can now watch the episode on Youtube!