This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, prioritizing exceptional customer service, and doing the "hard things" competitors shy away from—like personalized follow-ups. The conversation underscores adaptability and the importance of maintaining a human touch in a market increasingly driven by automation.