You've heard the phrase trust recession but what does it actually mean for your marketing in 2026?

In this episode, we break down the research behind shifting buyer behaviour and why visibility alone no longer converts. If your marketing feels harder than it used to, this conversation will help you understand what's changed and how to adapt so your marketing earns trust, reduces buyer risk, and attracts the right clients.

Topics discussed in this episode include:

• What the "trust recession" really means for service businesses.

• Why visibility and familiarity no longer convert like they used to.

• The biggest reasons marketing isn't turning into clients right now.

• How to build credibility and reduce buyer risk in your messaging.

• What's actually working in 2026: fewer platforms, clearer positioning, and intentional marketing systems.

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For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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