There’s no shortage of messaging being thrown at us in the world of online business. We’re told to live our best life. To take back our freedom. To avoid burnout.  And on and on and on… The problem? These messages, while they may be things we actually need to hear, are these the messages we want trickling down to our own clients? And if we’re all using the same messaging,  where’s the room for differentiation? In this episode, Dr. Michelle Mazur joins us to unpack exactly why your message matters, how to make a compelling argument for your work and so much more. smallbusinessboss.co/why-your-messaging-matters

Why Your Message Really Matters Now More Than Ever with Michelle Mazur

The BS-Free Service Business show takes you behind the scenes of running a business as a freelancer, creative, or agency owner, focusing on fluff-free lessons to help you grow your business and get paid.  You're in the right place if you work with clients and want to create a simple AND sustainable service business. 

Your host is Maggie Patterson, the creator of BS-Free Business, a content production agency owner, and a self-employed writer and consultant for nearly 20 years. 

You can learn more about the podcast and BS-Free Business at http://www.bsfreebusiness.com and subscribe to never miss an episode.

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When it comes to bad business advice, some of the worst I’ve ever received was about my financials.  And even if you’re pulling in good money, following lousy advice can leave you underpaid and constantly feeling like you're scrambling for every dollar.   You’re working for your money, but your money definitely isn’t working for you.  In this episode, I’m kicking off a new series about the numbers you need to know in your business. We'll start with a fresh look at your financials so your math adds up and gets you paid.  Topics discussed in this episode include:   What to do if you’ve been derailed by BS financial advice.   Why your numbers provide critical data to make good business decisions.   How can you get to know your numbers better and become comfortable using them as a strategic tool in your business?   How to analyze your numbers and spot trends.    Managing expenses and effective budgeting.   Understanding your profit margin.    How to pay yourself a consistent salary.    Practical things to go away and implement in your business related to your financials.    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Making the Math “Math” for Your Service Business

This week, we’re sharing our most recent Duped episode where we discuss understanding the risks of payment plans in online business.  _______________________________________ Have you ever bought something on a payment plan and quickly realized you’re unsatisfied, but there’s no way out? The fact is, not all payment plans are created equal. While they can be an excellent way to pay for something over time, the flip side is that they can also be weaponized by celebrity entrepreneurs and used to handle sales objections.  So, what risks should you, the consumer, know about before buying a course or program using a payment plan?  In this episode, we’re equipping you with the knowledge to make informed decisions about what you buy and how you pay for it.  We discuss:   The pros and cons of payment plans.   How payment plans can be weaponized to handle objections.   How much is a reasonable markup on a payment plan?   The possible pitfalls of extended payment plans.   Why incentives for paying in full can be problematic.   How third-party payment services can make payment plans more questionable.   Questions to ask before you buy.    For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon. 

Consumer Caution: Understanding the Risks of Payment Plans in Online Business

Running a business can be a rollercoaster. One minute, you’re up; the next, you’re down; some days, it can feel like you’re hanging on for dear life. While the ride can sometimes feel invigorating, other times it can feel downright terrifying.  So, how do you learn to adapt and roll with the changes as they come? In this episode, we're wrapping up our exits and evolutions series, looking at the theme that change is the only constant in business.  Topics discussed in this episode include:   Why change can be hard and the psychology behind it.    Change management: the 4 Cs and why it helps make business decisions.    Reasons you may want to make changes or not in your business including changes you absolutely want to avoid.    The role of our feelings in changes and what you need to watch for.    Why you don’t want to chase trends.    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Exits and Evolutions: Change is the Only Constant

Have you ever daydreamed about chucking it all in and leaving your business behind for something new?  While this daydream isn’t uncommon, it’s often hard to conceptualize how (or why!) you’d walk away from a thriving business.  In the last Exits and Evolution series interview, I interviewed fractional integrator and operations strategist AdeOla Fadumiye. Adeola boldly shut down a business that worked for her as she wanted different challenges and opportunities.  Topics discussed in this episode include:   Why AdeOla shut down her podcast production agency and what led to that gut-driven decision.   What’s she been doing since sunsetting her agency and how has she figured out what’s next?    How consulting gigs have helped her clarify what she wants to focus on moving ahead.    Why she’s looking for a 9-to-5 role as she builds up her new venture.    AdeOla’s advice for anyone wanting to make a big move in their business.   For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

The Art of Reinvention with AdeOla Fadumiye

As a service business owner, have you ever wondered if adding products would be a solid revenue-generation strategy?  The reality is that despite being told that creating courses and other products is a fast path to passive income, it’s far easier said than done.  In this episode, Zoe Linda shares how she blended products and services and adapted her offerings over time to meet her needs.  Topics discussed in this episode include:   Zoe shares how she’s built her business with digital products, courses, and client work, including insights into what worked and what didn’t.    The ongoing battle of prioritizing and executing ideas while juggling client demands.   How she’s used products to reach more people and build community.   The important role of market research and validation and provides valuable tips on how to ensure you’re creating things people actually want.    Exploring pricing and scheduling for day rates, and how Zoe has learned to set boundaries and stay motivated on those days.    The different types of clients that Zoe works with and how creating a productized service impacted her business.    An honest look at managing capacity and not compromising your values for revenue.    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Why Your Message Really Matters Now More Than Ever with Michelle Mazur

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