There's no shortage of messaging being thrown at us in the world of online business. We're told to live our best life. To take back our freedom. To avoid burnout. And on and on and on… The problem? These messages, while they may be things we actually need to hear, are these the messages we want trickling down to our own clients? And if we're all using the same messaging, where's the room for differentiation? In this episode, Dr. Michelle Mazur joins us to unpack exactly why your message matters, how to make a compelling argument for your work and so much more. smallbusinessboss.co/why-your-messaging-matters

There's no shortage of messaging being thrown at us in the world of online business. We're told to live our best life. To take back our freedom. To avoid burnout. And on and on and on… The problem? These messages, while they may be things we actually need to hear, are these the messages we want trickling down to our own clients? And if we're all using the same messaging, where's the room for differentiation? In this episode, Dr. Michelle Mazur joins us to unpack exactly why your message matters, how to make a compelling argument for your work and so much more. smallbusinessboss.co/why-your-messaging-matters

Why Your Message Really Matters Now More Than Ever with Michelle Mazur

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. 

This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. 

Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.

Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. 

In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. 

Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) 

(Formerly the BS-Free Service Business Show)

Business

Entrepreneurship

Marketing

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) (Formerly the BS-Free Service Business Show)

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Why Your Message Really Matters Now More Than Ever with Michelle Mazur

Why Your Message Really Matters Now More Than Ever with Michelle Mazur

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