If you’re running discounts or specials and still hearing crickets, this one’s your reality check. In this Marketing Monday mini episode, Allyson breaks down the real reason your promos are falling flat — and how to fix them for good. It’s not about offering deeper discounts — it’s about clarity, urgency, and warming up your audience the right way.

What You’ll Learn:

• The 3 most common promo mistakes:

  • Vague offers with no context

  • Zero urgency or limited spots

  • Promoting to a cold audience

• What makes a promo actually convert

• How to structure a limited-spot CTA that gets DMs

• Why “blast and hope” isn’t a strategy

• What to look for in your last promo (and how to improve it)

• Free resource: Grab the Promo Playbook Freebie to fix your next offer

Mentioned in this Episode:

• 📥 Free Promo Playbook Download

• 💼 Booked Solid Bundle (includes advanced promo strategy templates + DM scripts)

🚨 Estheticians, if your last promo flopped — don’t panic. But do listen.

Because it’s NOT just about giving 15% off and hoping someone bites.
👉 If your promos aren’t converting, this week’s Marketing Monday episode breaks down exactly why — and what to change next time.

We’re talking:
• Why vague discounts (like “$10 off”) don’t drive action
• The power of urgency + real deadlines (and why your audience is ignoring “open all month” promos)
• What to do BEFORE you drop a sale (hint: it’s called warming up your audience)
• How to use one simple phrase — “DM me PROMO” — to build an interested list fast
• Plus, how to check your last promo for what worked and what didn’t

✨ Promotions should book clients, not just look cute.

This episode gives you:
✅ Real strategy
✅ Tangible fixes
✅ The mindset shift you’ve been needing

📎 Grab the free Promo Playbook I mentioned in the episode — it’ll walk you through your next one step by step.