Most pricing advice says, "Just raise your rates."

If it were that simple, you would've done it already.

Undercharging isn't the problem; it's the symptom.

In this episode, we're digging into why your pricing stopped working and how to fix it without guesswork.

Topics discussed in this episode include:

• Why "just raise your rates" misses the real problem.

• How undercharging shows up after your business has already changed.

• The hidden pressure points keeping your pricing stuck.

• The cost of continuing to undercharge.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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