You’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers? Great questions. Lindsay Tjepkema has great answers. She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on her — podcasting is a huge opportunity for marketers. But it can be challenging. So she set out and founded her own B2B podcasting platform called Casted. Lindsay came on our podcast, B2B Growth, to tell us why podcasting is the future for B2B. What we talked about: Content machine: First, blog, then, podcast Blog strategy: Post regularly (weekly blog) High-quality content  Grow audience Amplification, more customer intel & more ideation Podcasting amplifies your content machine  Ideation & collaboration Customer intel  Podcasting is insanely fun The Golden Age of radio is back (sort of) Podcasting is meaningful to your guests Tip: Don’t only go for the “GaryVees” or the Seth Godins (go for the people on the frontline) Tip: it is a little more work than you may think Tip: think outside the audio box B2B podcasting Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.