Nate Gunn spent nearly a decade building Wild Bird before it finally broke through. In this episode, Cody sits down with the co-founder and CEO to talk about what actually turned the business around — a full product pivot during COVID, two years of selling out on pre-orders, and the financial clarity that came from bringing in the right partners at the right time.

Nate shares the three things that took Wild Bird from low seven figures to landing all 1,800 Target doors: getting honest about the product mix, investing in financial structure, and expanding into every channel where their customers actually shop.

If you run a DTC brand and you have ever wondered whether the plateau you are in is a product problem, a marketing problem, or just a timing problem, this episode is worth your full attention.

Subscribe for more conversations on DTC strategy, eCommerce marketing, paid media, and LTV optimization.

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#TheBottomLine #DTCpodcast #ecommercegrowth #WildBird #targetretail

Key Takeaways:

00:00 Meet Nate Gunn, Co-Founder of Wild Bird

01:28 Wild Bird's Two Existential Crisis Moments

03:10 Considering Selling the Business

05:08 Running Lean With Real Ownership

06:40 Landing All 1,800 Target Doors

13:28 The Full Pivot: Killing the Old Product Line

18:02 Bringing in Fractional Partners for Financial Clarity

21:50 The Loneliness of Running a Brand

25:30 Why Founder Networks Matter

33:00 How Wild Bird Chose the Right Agency

40:50 The 3 Things That Turned Wild Bird Around

44:30 Solving Patterns, Not One-Off Problems

Additional Resources:

Featured Guest

Nate Gunn, Co-Founder & CEO. WildBird https://wildbird.co

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The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.

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