“It sucks to be mediocre,” BigMike says. “Do you know why? No one pays attention to you. Because you’re invisible.”

The only way to make yourself known is to take a stand. Ask yourself, “what do I believe in?” Then, fight for it. 

In the second installment of the Business Outlaws series on building your brand, the Outlaws teach you how to set yourself apart from other brands by stepping out of the shadows and moving toward your fears. 

Whether it’s