Happiness, says sociologist Will Davies, is “all the rage” right now. Not actually being happy, by the way, but offering to provide happiness, or to measure it, or to study it, to legislate it, or even to exploit it.

If that sounds vaguely corporate, Davies is unlikely to disagree. The author of the new book, The Happiness Industry: How the Government and Big Business Sold Us Wellbeing, is concerned that real happiness may be getting left on the side of the road choking on clouds of neuromarketing and touchy-feely excess in the pursuit of happiness.

“I suppose I think that happiness is better than a lot of what the ‘happiness industry’ represents it as,” Davies tells interviewer David Edmonds in the latest Social Science Bites podcast. “I think that we can do better than extrapolate from studies of individual behavior, or studies of particular fMRI scans, all of which have their own merit and validity within particular scientific limits, but the reductionism of a lot of happiness science, or ‘happiness industry’, or certainly the way it then gets picked up by the business world, and some people in the policy world, is regrettable.”

For one thing, the focus on the positive attributes of being happy ignores the very real reasons people may be unhappy, which Davies also thinks should be taken seriously – even if it’s uncomfortable for policymakers or less than lucrative for the business-minded. It’s something Davies, who also wrote The Limits of Neoliberalism: Authority, Sovereignty and the Logic of Competition (published last year by SAGE), understands well from his own examination of economic psychology as a tool of governance and the politics of corporate ownership.

Davies is a senior lecturer in politics at Goldsmiths, University of London, where he joined the Department of Politics last year to develop a new politics, philosophy and economics degree. Before that, he worked for policy think tanks and at the University of Warwick’s Centre for Interdisciplinary Methodologies and Oxford’s Institute for Science Innovation & Society and its Centre for Mutual & Employee-owned Business.