Win Bigly - by Scott Adams

'Persuasion in a world where facts don't matter'

This book is all about persuasion, and it's phenomenal. Scott Adams uses the 2016 U Presidential campaign to dissect and tools and techniques of persuading others, both on an individual level and to the masses. Things like 'cognitive dissonance' and 'confirmation bias' make it possible for persuasion to work, and Adams shows us things we can use ourselves, like the 'high ground maneuver' and 'two ways to win, no ways to lose'.

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