The wine industry contributes R56.5 billion to our economy annually, and for every one job produced on a wine farm, another 10 are created further down the value chain. In this episode CEO of SA Wine, Rico Basson and Victor dos Reis, a senior transactor in the Leverage Finance team at Investec discuss the industry’s growth prospects, how exporters can mitigate US trade tariffs and how the future of the industry relies on it moving from a bulk to a value business.

00:00: Introduction – Industry insights and global opportunities

01:10: SA Wine’s economic footprint – Beyond the glass

04:10: The multiplier effect – Careers across the wine economy

07:10: Wine tourism – Driving local growth

09:05: Expanding the experience – Attracting more tourists

10:43: The tariff threat – Challenges in the US market

14:40: Diversifying markets – Where to next?

15:43: Infrastructure matters and collaboration counts

19:27: Foreign investment – A global vote of confidence

21:40: What drives global investment in SA Wine?

23:32: Regional growth and new opportunities

24:58: Looking ahead – A 10-year vision for SA wine

26:58: A toast to progress and looking ahead Buy trophy winning wines · Investec Focus Radio SA