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Watch/listen to our latest episode to be released this Sunday, where we interview Trish Barry from Mastermind Consulting to learn about the role of marketing in wine. She also shares some world firsts with The Wined Up Podcast by letting us see and try the 2024 Offshoot Vermentino, Scarborough Wine, Hunter Valley, NSW and the 2023 Sangiovese, Redman, Limestone Coast, SA. Trish shares the thoughts and factors that were put into creating the new wine label for Redman’s Sangiovese

Check out the different marketing services Marketing Consulting offer at https://www.mastermindconsulting.com.au.

If you want to try Scarborough’s wine in a can you can purchase it at https://www.scarboroughwine.com.au/Our-Wines/WineInACan

If you want to try Redman’s Sangiovese you can purchase it at https://www.redman.com.au/product/Sangiovese?productListName=Sangiovese&position=2

Subscribe to @‌TheWinedUp and comment on any effective wine marketing campaigns you’ve experienced and why.

Chapters:
0:00 Preview

0:37 Introduction
1:30 Most memorable wine
2:57 Wine you still want to drink
3:23 Wine you’d love to have a wine with
4:43 Favourite grape varietal
5:22 Unique food and wine pairing
6:04 Advice for those on wine journey
7:35 What started your wine journey?
9:31 What is the Australian wine consumer and how has it evolved?
15:11 2024 Offshoot Vermentino, Scarborough, Hunter Valley, NSW
17:02 Scarborough Wine in a Canned Format
18:36 Are there any quality issues with wine in a can?
21:17 How do you connect winemaker, marketing and consumer?
22:42 Is there tension between the winemaker and marketer?
24:10 How important is it for wineries to have a digital presence?
26:18 How can social media help find independent boutique wineries?
28:36 Does print media still have a role?
30:03 2023 Sangiovese, Redman, Limestone Coast, SA
36:20 Trish Barry’s Key Messages
39:16 Marketing is the champion of the consumer
40:35 The Wined Up Conclusion

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The content in this episode are our own personal experiences and opinions. There are no paid ads or promotions.

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