378: Winnebago CIO Jeff Kuback argues that a strong IT team is an essential element in all industries, even non-technical ones such as RVs and boats. In the past, the industry has been hesitant to invest in IT due to its reputation for high fixed costs, and in fact, Winnebago did not have a CIO when Mike Happe joined as CEO. However, Jeff has worked to make IT more efficient, which includes spending the appropriate amount of money on cybersecurity and moving from an on-premise data center to the cloud. We also discuss how Winnebago has gone from a traditional RV company to focusing on the outdoor lifestyle as a whole, how Winnebago has leveraged Microsoft tools, what Jeff looks for in external partners, among other topics.