Wisdom From The Top with Guy Raz

David Novak has been a driving force behind brands like Pizza Hut, Taco Bell, KFC, and he co-founded YUM! Brands Inc., one of the biggest players in the quick service restaurant industry. He's written bestsellers including Taking People With You, The Education of an Accidental CEO, and his latest, co-authored with Jason Goldsmith, titled Take Charge of You: How Self Coaching Can Transform Your Life and Career. In this episode: how Novak learned to lead by bringing everybody along with him.

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When Lou Gerstner became the CEO of IBM in 1993, he had never worked for a technology company, and IBM was in big trouble: competitors like Microsoft, Dell, and Compaq were eating up market share. Gerstner took the challenge head-on by reimagining IBM's structure and culture, and eventually helped IBM reclaim its position as a dominant force in the tech industry.

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Explorer, writer, and publisher Erling Kagge was the first person to complete the Three Poles Challenge ⁠— reaching the South Pole, the North Pole, and the top of Mt. Everest ⁠— on foot. He talks about what a life of extreme exploration has taught him about silence and the value of failure.

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Black Entertainment Television helped make the first Black billionaire in the US and was the first Black-owned business traded on the New York Stock Exchange. Debra Lee, a young lawyer drawn to the company's mission, was pivotal in turning the small, revolutionary cable station into an industry staple. Growing BET and finding confidence as a CEO amid cultural controversy.

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Yahoo had been churning through executives when Marissa Mayer became its 7th CEO in just over 5 years. She left a track record of success at Google to take on a floundering company faced with obsolescence. How she infused value into Yahoo on the eve of its acquisition and why failure should be embraced, not feared.

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In 2016, Maria Ross realized that she was trying to teach her son that empathy was a way to success, when the world around them seemed to be sending the exact opposite message. So she took her years of experience as a management and brand consultant to make the case for empathy not as a moral imperative, but as a business strategy. She turned her research into a book called The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success.

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Customers crave simplicity, Dan Hesse figured out early in his career, as he streamlined phone bills at Sprint. He saved 2 billion dollars, just by taking better care of customers in a few key ways. Plus, just how hard Sprint had to work to get the iPhone on its network, and the movie he hoped would change the company culture.

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What does it take for a person to change? BJ Fogg, founder of Stanford's Behavior Design Lab, says the key to behavior change isn't what we've always been taught. In Tiny Habits: The Small Changes that Change Everything Fogg draws upon true experiments - from his lab and his life - to outline a system anyone can use to create good habits or unravel the bad. In this episode: on making change through design and celebration.

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General David Petraeus took on a uniquely complex leadership challenge in Iraq in the aftermath of the U.S.-led war there. He oversaw the training of a new and entirely Iraqi army. He says that the key to leadership is first getting the big ideas right, then constantly refining them, and communicating them across the whole organization.

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How a New Orleans native turned around a cruise company sinking from a public relations disaster... to one of the most valuable brands in its industry. When Arnold Donald took over Carnival Corporation and the nine cruise lines it operates, one of the biggest things he did was build a new leadership team. Seven of the cruise lines got new heads, including more women and minorities. He says that "diversity of thinking is a business imperative and a powerful advantage," and that you get better ideas and new growth opportunities when your leadership is diverse.

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