Thayer Lavielle, managing director of The Collective, the women’s division of Wasserman, joins Sarah to unpack how brands and consumers drive the women’s sports economy. They dig into research revealing how different demographics watch, engage with, and spend on women's sports, and how The Collective plans to shape the next era of investment. Plus, one big-name athlete sends a message to the candy corn haters out there. 

• The Collective website is here 

• The Yes& Media website is here

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