Women’s sports aren’t “having a moment” – they are the moment. Sue Bird saw it coming. Now, with NIL deals, $2 billion media rights contracts, and brands pumping in sponsorship dollars, the playbook is changing fast. This episode features trailblazers who've helped turn women's sports into an audience magnet, including WNBA legend Bird, Ally Financial CMO Andrea Brimmer, and Google global marketing director Kate Johnson. We'll unpack how women’s leagues became one of the hottest growth stories in sports marketing, why fan engagement is off the charts, and why smart brands are getting in before it’s too expensive to play.

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