Rebekah Hatcher entered the trades with her husband after he decided to set up his own business.

They faced many adversities in the beginning as they tried to grow, and they even hit a plateau.

They then decided to become an Aire Serv franchisee, and with the right training, systems, processes, and a lot of hard work, they managed to scale their business successfully.

As the owner of Aire Serv of Aggieland, Rebekah strives to deliver professional HVAC repair and maintenance services to homeowners and businesses in the Brazos Valley in Texas.

She stops by to share her entrepreneurial journey with us, how becoming a franchisee has positively impacted her business, and some of her most memorable marketing campaigns.

Join us as we discuss:

• [08:57] How becoming a franchisee impacted growth

• [15:34] How the internal culture has changed and a key takeaway

• [27:10] Rebekah’s most memorable and successful marketing campaign

  
  

Check out these resources we mentioned during the podcast:

• Aire Serv of Aggieland

• MarketingProfs

• Canva

• ServiceTitan

  
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

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