Nobody deserves the nickname Mr. ETF as much as Reggie Browne, principal of GTS and a renowned market maker. He's had an amazing behind-the-scenes vantage these past few decades because almost everyone launching a new ETF comes to ask for his blessing—and seek his seed capital. 

This special episode of Trillions was recorded in front of a live audience as a Bloomberg New Voices event. Eric and his guest co-host, Scarlet Fu of Bloomberg Quicktake, interview Reggie about how ETFs are born, whether they need a rating system, the prospects of a bitcoin ETF, and why theme ETFs such as ARK have staying power. Started in 2018, Bloomberg New Voices began as an effort to increase female representation on Bloomberg TV and in Bloomberg News coverage; it's since expanded to include Black and Latinx executives. For more information, or to participate in the Bloomberg New Voices media training program, please visit www.bloomberg.com/newvoices.

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