In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon takes listeners behind the scenes of her own hard-earned lessons about profit leaks and how to stop them. After a costly business decision reshaped how she views money, Shauna Lynn began helping women entrepreneurs uncover the hidden dollars sitting quietly inside their businesses.

Listeners will learn how pricing, processes, and priorities can silently drain profits and why “busy” isn’t the same as “successful.” With candor and humor, Shauna Lynn challenges the myth that more effort equals more income and shares a refreshing approach to creating a sustainable, profitable business without burnout.This episode offers a practical mindset shift for women ready to step into their CEO role, protect their time, and finally keep more of what they earn.

Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

Timestamps:

• (00:02) - (06:45): Shauna Lynn Simon shares the story of a costly business decision that reshaped how she thinks about money and profit.
• (06:46) - (17:32): Learn why undercharging and outdated pricing models keep so many entrepreneurs stuck—and how to shift toward true value-based pricing.
• (17:33) - (27:40): Hear how broken processes quietly drain your profit and how simple tweaks to your systems can save hours (and thousands).
• (27:41) - (37:20): Shauna Lynn reveals the “busy but broke” trap and how to reclaim your time by focusing on high-value priorities.
• (37:21) - (48:50): Discover how to protect your CEO time, rewire your mindset for profit, and finally keep more of what you earn.

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Take the Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz
• Learn more about the show: AboutShaunaLynn.com/podcast
• Book your 45-min Money Momentum Session: https://www.aboutshaunalynn.com/moneycall