Ken Rusk started his first job as a ditch digger at 15 and turned that into a successful company: Rusk Industries. Decades of skilled labor, entrepreneurship and coaching have led Ken to share all his insights in his book Blue Collar Cash.

Blue collar jobs don't get the credit they deserve, and Ken is on a mission to change that. By pursuing a skilled trade, individuals can build their dream life while working for themselves.

We sat down with Ken to talk about the incredible opportunities available to those who pursue blue collar jobs, and how working with your hands and for yourself can lead to a life of peace, comfort and freedom.

3 Big Takeaways from this episode:

1. America is built on blue collar jobs: From the time you step out of bed until the time you get to work, you've already come across the work and products of 1,000 blue collar jobs. The work of skilled tradespeople is critical to our everyday lives, but we don't have enough people entering these fields to replace those retiring. Ken shares some insightful data on the economic impact, wages, and lifestyle of blue collar workers that may surprise you.
2. Blue collar jobs provide comfort, peace and freedom: Comfort, peace, freedom. In life, these are really the things we seek. The popular belief that students must pursue a four-year degree and work in an office to earn enough to live a life of comfort, peace and freedom is just not true. College isn't for everyone, and blue collar careers have the potential to give students more freedom, less debt, and a fulfilling hands-on career that brings the peace they're looking for. Parents, teachers and students will benefit from Ken's message around these three key elements.
3. Draw out the life you want, get specific, and then build a set of goals to get there: Ken has coached thousands of individuals in his life and company, and he's developed a system to help people vision the life they want and then build it. In this episode, you'll learn how to draw your dream life, get specific about the things you're after, and then discover a path that will help you build that life.

Resources

Learn more about Ken: https://www.kenrusk.com/

Love the insights you heard in this episode and want to dig deeper? Get a copy of Blue Collar Cash today: https://www.kenrusk.com/blue-collar-cash/

Build the Life of Your Dreams online course: This course will help you join their ranks by helping you define and build Comfort, Peace, and Freedom in your life. The Path is a great way to identify what you really want out of your life and to develop the skills to go achieve it. Plus, get a free copy of the book when you enroll in the course: https://www.kenrusk.com/the-path/

For every book purchase, Ken Rusk will donate a copy to a student in Junior Achievement to help the next generation discover the benefits of a blue collar career.

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