In this episode, we take a real look at hustle culture in the business world—where working hard is praised, but working smart is what truly moves the needle. The hosts reflect on their own journeys, from long hours in hands-on roles to leading teams and managing businesses. They explore the identity shifts that come with growth, the power of consistency, and the importance of planning. You'll hear candid thoughts on health, burnout, and the ongoing challenge of maintaining work-life balance. If you're building a business and trying to enjoy the ride while hitting your goals, this conversation is for you.