Today I'm joined by Kirstin Ferguson, Author and Leadership Expert, for a fascinating discussion on how to see what others miss.

Today I'm joined by Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business, for a fascinating discussion on how customer-based corporate valuations can be used to predict the future.

Today I'm joined by Fred Reichheld, Bain Fellow and NY Times Best-Selling Author, for a fascinating discussion on all things loyalty and CX.

Today I'm joined by Greg Fisher, Professor of Entrepreneurship at Kelley School of Business, to discuss strategies and tips on how to become a successful entrepreneur.

Today I'm joined by Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute, for a hugely valuable discussion around evidence-based marketing and insights.

Further links:

https://www.jenniromaniuk.com/

https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/byron-sharp-v1.pdf

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-buying-behaviour-double-jeopardy.pdf

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-duplication-of-purchase.pdf

https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b

Today I'm joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts.

Today I'm joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science.

Today I'm joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns.

Today I'm joined by Peter Fader, author, keynote speaker, and co-founder at Theta and Encompass Labs, for a fascinating discussion on how to develop your company's customer-centricity and how to be more strategic in your conversations with your CFO.

Today I'm joined by Chris Baker, author of 'Obsolete: How Change Brands are Changing the World' and Founder and CEO of Serious Tissues, for a fascinating discussion on how changing the way we spend our money has the potential to change the world.

Use the code obsolete25 on the Bloomsbury website to buy a discounted copy of the book.