If you want your brand to show up in ChatGPT, do you follow the same rules as ranking in Google—or is it a completely different game?

To settle the debate, we brought in Patrick Stox, one of the most experienced SEO professionals in the industry. Patrick’s been tracking the rise of “Answer Engine Optimization” (AEO) and has strong opinions about the advice new experts are spreading.

In this episode, we dive deep into how AI chatbots pull information, how to get your brand mentioned by them, and why AEO might not be as new as it sounds.

Here’s what you’ll learn:

(00:00) Intro

(02:05) Do AI bots render JavaScript? The surprising answer

(04:20) To get cited by AI, should your content be the same or different?

(10:18) How Large Language Models (LLMs) actually work

(15:10) The most important AEO tactic isn’t SEO—it’s this

(20:00) Actionable tactics to control what AI says about you

(26:20) Why a Korean search query might cite an English page

(29:39) AEO is bringing desktop optimization back—here’s why

(32:00) How to repurpose content for maximum AEO impact

(36:20) Why YouTube is a bigger opportunity than ChatGPT today

(41:20) Using communities, PR, and affiliates to shape your AI narrative

(44:10) The big secret: Answer Engine Optimization is just good marketing

Connect with Patrick:

X: @patrickstox

LinkedIn: patrickstox

Connect with Tim:

X: @timsoulo

LinkedIn: timsoulo

Website: timsoulo.com