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When I started my photography business, the last thing I wanted to be was pushy or salesy.
So I sent my clients off on their own to decide what prints to order on their own time… they were busy mommas, and I thought that was serving them!
But I was WRONG.
If you're using online galleries you're doing what I was - causing decision fatigue for my clients and ruining any chance I had to make a meaningful income from my business.
Yikes.
After noticing a pattern of my clients locking up and never ordering prints (even though they wanted to), I decided to revamp my system.
And BAM - I found a WAY better way to serve my clients, increase my profit, and grow my business long-term!
Hit play to learn why online galleries are killing your business and what to do instead.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-117
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing
Decades after picking up her first camera at age 10, Dawn couldn't shake her dream of finding a way to earn money with photography.
So with her kids grown, she decided to give it a go.
But after a few years of trying to figure it out on her own… her photography business was going nowhere.
She was frustrated and struggling to trust her talent as a photographer (ever been there?)
Thankfully, after getting the right systems in place, she turned everything around and landed her very first "Julie"!
What changed the game for her? That's what she's sharing with us today.
Hit play to learn how Dawn turned her love of photography into a business that allows her to spend time with her grandkids.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-116
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing
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Momentum is something we all want (and need). But where do you find it?
Thankfully, I stumbled on the greatest momentum trick ever when cleaning out my garage!
And that trick can help your photography business right now.
Hit play to learn the two keys you need in order to generate consistent momentum as a boutique portrait photographer.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-115
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing
I am still flying high because of a top-secret marketing event I took my 3 kids and my college intern to last week. There were only 800 people at the event, but I snuck a few of my big takeaways out for you so that you can use them in your photography business right now. Hit play for all the secrets.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-114
BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I paid for my 3 kids to go to college and saved for retirement working 16 hours a week by becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
I relaunched my YouTube channel. Subscribe for 3 new videos a week.
https://www.youtube.com/c/thejoyofmarketing
When I was a brand-new photographer, it happened.
When I told the father of one of my daughter's friends that I was a professional photographer …
HE SMIRKED.
I was livid. Embarrassed. Ashamed.
Has that ever happened to you?
What I've figured out is that to some people, photography looks like a hobby, not a career.
It's not their fault. They just don't know what career photographers put into our work!
Hit play to hear what do I do now to command the respect I deserve as a photographer.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-112
BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
I relaunched my YouTube channel. Subscribe for 3 new videos a week.
You're busy. And that's AWESOME because that means you're succeeding in what you love - photography!
But at a certain point of busyness, you just have nothing left to give.
Should you start taking fewer clients? It depends.
If you're so busy with great clients and want to keep growing so you can give your family all the little extras …
(and treat yourself, too!) …
It might be time to hire your first employee!
I get it, hiring someone for your team/business can be difficult and mind-boggling if you don't know exactly who you need.
Pop in your earbuds and hit play so I can help you figure it out in.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-111
BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
I relaunched my YouTube channel. Subscribe for 3 new videos a week.
https://www.youtube.com/c/thejoyofmarketing
That's what my student Cheryl told herself.
Photography had become an expensive hobby as she chased her 4 kids around photographing their sports.
Yet as the kids grew up, Cheryl found she had more time for herself.
Was she too old to pursue a business as a photographer?
Hit play to hear how Cheryl discovered her gift and a new career that satisfies her.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
www.joyofmarketing.com/podcast/episode-110
BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
I relaunched my YouTube channel. Subscribe for 3 new videos a week.
https://www.youtube.com/c/thejoyofmarketing
I don't know about you, but I know that when I don't hit my goals things in my head start to get messy and the bully in there gets vicious. So today, I have the solution to make you "psychologically bulletproof." If you're beating yourself up and you need a little protection from any bad experience you've had, press play.
RESOURCES:
BOOK: THE GAP AND THE GAIN
WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-109
BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
My student Cindy had TONS of competition, or so she thought. So she was busting her butt for $300 orders. And totally burned out. "I thought I was serving my clients, but I wasn't serving myself." When she switched her business model to boutique, she was floored … $15K in 4 months??? With all that "competition?" Yes, yes YES!! Hit play to hear how she did it.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-108
BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
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