The MadTech Podcast

WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media

Listen Later
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June. 

Kate expands on: 

  • What the boom in UGC tells us about consumer preferences 
  • How the UGC boom will affect different players in the ad tech ecosystem 
  • How potential risks from UGC content can be mitigated 
  • How AI-enhanced search is likely to evolve over the next couple of years 
  • How AI-enhanced search is affecting the media supply chain 
  • Whether there will still be a place for search which is not AI-enhanced in the future  
  • What the forecast can tell us about the retail media landscape 
  • How challenges in retail media advertising can be overcome 
    • ...more
    View all episodesView all episodes
    Download on the App Store
    The MadTech PodcastBy ExchangeWire
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings

    More shows like The MadTech Podcast

    View all
    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,079 Listeners

    Pivot by New York Magazine

    Pivot

    9,503 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    72 Listeners

    Rugby Union Weekly by BBC Radio 5 Live

    Rugby Union Weekly

    321 Listeners

    The Peter Attia Drive by Peter Attia, MD

    The Peter Attia Drive

    8,233 Listeners

    The Big Story by AdExchanger

    The Big Story

    43 Listeners

    The Story by The Times

    The Story

    264 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,829 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,124 Listeners

    The News Agents by Global

    The News Agents

    1,022 Listeners

    The Rest Is Money by Goalhanger

    The Rest Is Money

    193 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    21 Listeners

    AdTechGod Pod by AdTechGod, The AdTech God

    AdTechGod Pod

    32 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,326 Listeners

    The FPC Podcast by FirstPartyCapital

    The FPC Podcast

    0 Listeners