The MadTech Podcast

WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media

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In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June. 

Kate expands on: 

  • What the boom in UGC tells us about consumer preferences 
  • How the UGC boom will affect different players in the ad tech ecosystem 
  • How potential risks from UGC content can be mitigated 
  • How AI-enhanced search is likely to evolve over the next couple of years 
  • How AI-enhanced search is affecting the media supply chain 
  • Whether there will still be a place for search which is not AI-enhanced in the future  
  • What the forecast can tell us about the retail media landscape 
  • How challenges in retail media advertising can be overcome 
    • ...more
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