Learning to read is a tough gig that many parents have probably forgotten. But not Mick Elliott. A former Nickelodeon producer, current ambassador for Australian Reading Hour and author of Squidge Dibley Destroys the School, Mick knows better than most about how to get inside a child's imagination. This, he says, is the key to getting kids to love reading. Mick talks about understanding a child's sense of humour and why parents should read to their kids for as long as they let them.