Dan Wetzel's suggestion that the Big 12 should pursue Pittsburgh and Louisville is an intriguing one, stemming from the current instability within the ACC and the Big 12's desire to further solidify its position in the college athletics landscape. Here's a breakdown of the rationale and potential implications:

Wetzel's Argument:

• ACC Instability:
  • Wetzel argues that the ACC's future is uncertain, with schools like Florida State and Clemson actively seeking exits. This creates an opportunity for the Big 12 to poach valuable members.
• Strategic Expansion:
  • Adding Pittsburgh and Louisville would enhance the Big 12's geographic footprint, providing access to valuable media markets and recruiting territories.
  • These schools also bring established athletic programs with passionate fan bases.
• Strengthening the Conference:
  • These additions would further strengthen the Big 12's position as a major player in college athletics, increasing its media value and competitive balance.
  • These are two schools that would add value to the conference immediately.
• Countering the SEC and Big Ten:
  • This move would be seen as a proactive response to the growing dominance of the SEC and Big Ten, demonstrating the Big 12's commitment to remaining competitive.

Potential Benefits for the Big 12:

• Expanded Geographic Reach:
  • Pittsburgh and Louisville would extend the Big 12's presence into the Northeast and Midwest, respectively.
• Enhanced Basketball and Football:
  • Both schools have strong basketball programs, which would further strengthen the Big 12's reputation as a premier basketball conference.
  • Their football programs, while not consistently dominant, have the potential to compete at a high level.
• Increased Media Market Access:
  • These additions would provide access to valuable media markets, increasing the conference's overall viewership and revenue potential.
• Recruiting Advantages:
  • These schools have access to fertile recruiting grounds, which would benefit all Big 12 members.

Potential Challenges:

• ACC Grant-of-Rights:
  • The ACC's grant-of-rights agreement poses a significant obstacle to any school seeking to leave the conference.
  • Legal battles and financial settlements would likely be involved.
• Cultural Fit:
  • Integrating schools from the ACC into the Big 12 would require careful consideration of cultural fit and conference traditions.
• Travel Considerations:
  • Adding schools from the East Coast would increase travel costs for some Big 12 members.
• Retaliation from the SEC or Big 10:
  • If the Big 12 were to start poaching schools from the ACC, this could lead to the SEC or Big 10 attempting to poach schools from the Big 12.

Overall, Wetzel's suggestion highlights the Big 12's proactive approach to navigating the ever-changing landscape of college athletics. Whether or not these additions materialize, they demonstrate the conference's commitment to strengthening its position and remaining a major player in the years to come.

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