Why is the Israeli TV export market so successful? Danna explains that Israeli’s are natural storytellers and discusses how the regulation of the Israeli TV production market has allowed them to take bigger creative risks.

Hayley Bull, director at 3Vision sits down with Danna Stern, managing director of Yes Studios to discuss the importance of original programming, the changing landscape of distribution as well as their two critically acclaimed shows Fauda and Shtisel.

Danna is in charge of sales, distribution and development of premium Israeli content for international platforms. She is an international television veteran, having managed all aspects of programming, content acquisitions, channel creation and branding in her previous role at yesTV.

Here is a breakdown of the topics discussed in this episode:

[03:29] How has the media landscape changed in relation to acquisition and original content programming?

[05:50] What were the key learnings from your partnership with Netflix on Fauda?

[09:23] How has the distribution landscape changed?

[15:04] How has vertical integration and D2C services impacted Yes Studios?

[17:29] Why is the Israeli TV export market so successful?

[19:13] How does the regulation of the Israeli TV production impact your business?

[26:25] Can you tell us about your engaged social media communities, in particular Shtisel?

[35:11] What impact has COVID-19 had on local productions?

[40:01] What upcoming shows are you most excited about?

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About 3Vision

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for

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