I have been scratching my head in disbelief ever since the first time I was served buttery coffee at a documentary screening event years ago. 

Little did I know that this was just the beginning of one of the most well-executed marketing campaigns of all time. 

One that has convinced millions of people that putting butter in their coffee will enhance cognitive function in a very believable but completely non-scientific way.

I know I am on the fringe with this idea, but what if buttery coffee is not all it is cracked up to be?

What if it might actually be harmful in some ways?

What if we started expecting marketers to back their claims with science?

We explore all of these and more in today's episode of the podcast. 

Check it out to learn more. 

Here is the link to some of the articles on the bullet proof blog

Here is the link to the study that I discussed