Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get cheap conversions. But the real problem with lead quality usually has nothing to do with Meta or your ads. Jon explains why your follow-up process, email deliverability, sales team, and automation are what actually determine lead quality, and the specific steps you need to take to make sure real leads don't get ignored or lost in spam folders.