Years ago, I heard a quote that went something like: “Amateurs try to make money on the front, professionals make money on the back.”

At the time, I thought it was a bit strange, but now I see there’s a lot of truth in it.

You’ll make so much more money this Q4 by having a strong backend dialed into your business. Customers spend more in Q4, and if you don’t have more stuff to offer them, you’re 100% leaving money on the table.

In this episode, I talk about how a subscription box company can maximize their backend so they make more money this Q4.