I do a lot of it through story because I think that we can relate to each other through story. That's been generation after generation, we used to sit on the porch step and tell stories around campfire stories because stories give us the opportunity to see ourselves in another story, somebody else's story and work it out in that way instead of it being you're doing this wrong, you're not right. Certainly, I think that everybody's story has a point to it and a way to come back to that love for themselves.

My goal is to run these experiments and test all these different social media practices. That way, you don't have to spend the time to do it. You don't have to spend tons of hours and/or dollars on an axis that's gonna be a waste of your time. So, that's kinda what we've kinda set out to do is to instead of, you know, starting a race at 0 miles per hour, you're starting at maybe 50 miles per hour.

Nobody wakes up and says, "I want to be frustrated in my career and spinning my wheels and feeling like I'm at a place that's just not for me." So, what does that mean? That the slight average is very, very subtle and it happens with every decision, every day that we make, and so for me, the phrase "resist average" means, we can buck that trend of sliding into mediocrity, and instead, go on the other side, and create a life that we are actually excited and inspired-

I came up with a certain way of understanding people and trying to help them get through their relationship difficulties, and the more I saw that it works, I should say every time, it makes sense and explains so much that's not clear, I decided that if I would write it in a book and be able to get it out there, I'd be able to reach so many more people and be so much more helpful, not only people coming to me, but to a much broader audience.

It's like an orchardist in the trees, growing fruit. I see that you've got databases of prospects, customers and contacts. They are what you can harvest and farm and grow, like fruit trees. You want to keep your business for a number of years. They are in your business, available to you, for quite a number of years. You want to treat them like trees. Pick up the low hanging fruit. Then you've got to get the ladders to get to the higher fruit.

When people get stuck, they still need to focus on the one thing. Let's say in terms of sales. I've talked to people who say, "Well, I can't close anything and I can't do anything." Well, what can you always close? Who's always coming to you and saying, "Hey, can you do this?" Everybody has those examples. You might say, "Well, I hate doing those things, and I don't want to do those things." Well, you know what? They're coming to you ...

I really try to be as prescriptive and actionable as possible. So for example, if you're feeling down in the dumps, and that is a very shallow comparison to what's happening when life is just shaking you by the lapels, and showing you zero expectation of what's out there. You have no idea, but you still have the control of your actions.

The number one indicator of whether people were going to be alive at the end of this study, it was a longitudinal study, was their social interactions. Were they social, and did they have friends, and were they doing things with other people? This I think is the first time that this has really come out in the forefront as much. Part of it is because we've become addicted to our phones and our computers. We think that a friend is someone who hits the like button on a social media-

They have to know what can I be doing to increase my chances for a longer life? A healthy longer life. 'Cause a lot of us are going to live to be 80, 90, maybe even a 100 plus but what's that quality of life going to be? It's not just one, about the education but two, it's about the desire. You have to make the choices every day to do things like get moving and make sure that you're eating clean.

I've been writing since I was seven years old and I wrote some odd little song about a wolf and a little boy. And public relations was about writing when I was in music for 14 years. I wrote lyrics, as well as music. So, there was always some writing, but it really was after the events of 9/11 when I felt compelled to get all of my thoughts and observations as what they were calling back then a 9/11 family member, down into a book. So, that was the impetus for the first book.