With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen.

Today we discussed:

[00:00] Opening

[00:09] Introduction to Alex Strathdee

[01:03] Do Publishers Promote Books?

[02:45] Mistakes in Book Marketing

[06:54] How is AI Affecting Book Marketing?

[08:30] What is the Goal of your Book?

[09:39] Seeding Readers with no Audience

[13:34] Team and Tools to Help You with Your Book

[16:03] Positioning Yourself to get Lucky

More About Alex Strathdee:

Check out Alex Strathdee's Website: https://www.getshelflife.com

Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/

Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen

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