Your Brand Amplified

Georgia Lininger, founder of Salus Publishing, brings a deep passion for books and environmental responsibility to her work as a publisher, author, and educator. Her mission centers on sustainable publishing practices, advocating for the use of 100% recycled paper and supporting authors from diverse backgrounds and genres. Georgia’s commitment to authenticity and education weaves through her storytelling, community involvement, and the unique publishing options she offers.

Operating from her Northern California farm, Georgia balances teaching, motherhood, and business ownership, all while prioritizing eco-conscious decisions. She openly discusses the challenges of marketing and industry gatekeeping, especially for small publishers, but remains devoted to growing awareness of sustainable book production. Salus Publishing has attracted a variety of authors, including young poets and experienced craftsmen, by emphasizing genuine voices and environmentally friendly publishing methods.

Ready to support a small, mission-driven publishing company? Georgia invites you to visit Salus Publishing to browse their selection of children’s and young adult books. As a special offer for Your Brand Amplified podcast listeners, when you order books from the website and mention our podcast, Salus Publishing will include two additional titles for free with your purchase!

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YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

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Monica Marquez, a dynamic podcast host and founder of FlipWork, shares her personal journey from being a first-generation college student and military brat to becoming an influential voice in AI and workforce transformation. Throughout the conversation, Monica emphasizes the importance of reinvention, embracing curiosity, and the willingness to pivot in order to stay ahead in rapidly evolving industries. Her experiences span across major corporations where she championed diversity, equity, and inclusion, paving the way for underrepresented groups and mentoring others to find their own paths to success.

With the rapid advancement of AI, Monica discusses the urgent need for a mindset shift at both individual and organizational levels. She highlights Flip Work’s mission to partner humans with AI, moving beyond outdated workflows and focusing on upskilling, psychological safety, and identity reinvention. Monica introduces innovative initiatives like 90-day sprints, Flip Labs, and the Flippy change agent tool to help people and companies unlock their zones of genius and prepare for the future of a human+machine hybrid workforce.

As AI reshapes the workplace, Monica urges listeners to take initiative in their own transformation and knowledge sharing. For more practical tips, inspiration, and to stay updated with Monica’s latest work in AI and workforce reinvention, visit her website here. Don’t miss out on her insights—subscribe to her newsletter to keep learning and evolving alongside this new era of work.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Pete Pachal is committed to empowering professionals and organizations of all sizes to harness the transformative power of AI in media. He believes that the democratization of AI tools in journalism and communications allows small and mid-sized businesses to compete with larger players by enabling affordable and strategic content creation that was once the domain of expensive agencies. Through direct training, tailored resources, and actionable strategies, Pete ensures that his audience is equipped to adapt quickly, maintain quality, and embrace innovation in a rapidly shifting landscape.

Central to Pete’s work is his emphasis on maintaining editorial integrity and transparency as AI becomes increasingly integrated into content workflows. He warns against the mass production of low-quality, clickbait material and instead advocates for meaningful human involvement at key stages of content creation and review. By teaching professionals how to use AI as an active thought partner, he enables them to leverage technology to elevate their work, drive engagement, and uphold ethical standards.

To learn more about adapting to the AI era in journalism or PR, visit his website. If you’re interested in hands-on learning, explore Pete’s specialized courses: AI Upgrade for Journalists and AI Upgrade for PR and Media Professionals. These offerings are designed to help you stay ahead, sharpen your skills, and thrive in a media world transformed by artificial intelligence.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Carrolee Moore shares her journey from a brand and marketing agency owner to becoming an expert in podcast guesting, highlighting how podcasting became her preferred platform for authentic connection and visibility as an introvert. She explains that after conducting market research and discovering a widespread challenge among entrepreneurs—gaining meaningful visibility—she launched her own podcast guesting service. This decision proved successful when she secured over $20,000 in clients at a single conference, confirming the strong business potential in helping others share their stories on podcasts.

Carrolee emphasizes the power of podcasting as a storytelling medium, offering deeper and more genuine connections with audiences than traditional media. She discusses her passion for coaching clients not only to get booked on shows but also to craft unique stories and present their authentic selves. For her, the true fulfillment comes from helping clients realize they can embrace their individuality and build valuable relationships through podcast appearances.

If you want to learn more about how to amplify your message on podcasts and grow your visibility, Carrolee Moore offers a free Mini Email Course here. You can also explore her services and resources directly on her website.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Jed Morley emphasizes the vital importance of brand integrity and authenticity, warning that companies often falter when they adjust their messaging or values in response to shifting trends or external pressures. Such inconsistency, he notes, leads to confusion and erodes hard-earned trust among customers and stakeholders. Instead, lasting brand loyalty is built on a foundation of unwavering commitment to a company’s true mission, vision, and values—enabling organizations to stand apart with clarity even as they tailor communications to meet the diverse needs and readiness of their audiences.

Jed’s deep experience reveals that brands can recover from missteps if they return to their core principles and approach both innovation and communication with empathy and careful pacing. By understanding what their customers are genuinely ready to embrace, companies avoid overwhelming or alienating them, and can foster stronger long-term relationships. He believes that successful brands prioritize message-market fit through continual research, customer engagement, and consistently authentic storytelling, even as they scale their impact through modern tools and technologies.

If you’re seeking to strengthen your own organization’s brand integrity or want to harness the proven methodology behind sustainable brand growth, discover more about Jed Morley’s insights and strategies at Backstory Branding. For a deeper dive, explore Jed’s newly published book, Building a Brand That Scales which offers actionable frameworks to help leaders and organizations realize their authentic potential.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Dr. Craig A. Kaplan advocates for a transformative shift in how artificial intelligence is designed and integrated into society, urging the move from black-box, inscrutable models toward architectures founded on transparency and collective intelligence. Drawing from his experience in software quality, Kaplan emphasizes that integrating safety and ethical considerations into AI at the design stage is far more effective—and necessary—than relying on reactive fixes once systems are already in use. He envisions a future where AI systems are developed with built-in safeguards, operated through a democratic interplay of multiple agents, both human and artificial, ensuring their actions and decision-making processes are visible, auditable, and aligned with human values.

Kaplan sees the current race to develop ever-more advanced AI as inevitable but contends that the most prudent and ultimately successful path involves combining safety, transparency, and economic incentive. He advocates for collective intelligence systems where the synergy between humans and machines can be harnessed not only for superior outcomes but also for embedding scalable ethical frameworks. By democratizing the implementation of values and ensuring that millions of human perspectives are built into the AI’s operations, the risks of narrow, unrepresentative control are minimized, and the promise of beneficial superintelligence becomes far more attainable.

For organizations and individuals seeking to be at the forefront of safe, effective, and ethical AI development, engaging with Kaplan’s methods and vision can be transformative. To learn more about implementing collective intelligence designs for superintelligence, fostering transparency, and leading in the field of responsible AI, contact Dr. Craig Kaplan and iQ Company here.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Ken Banta’s work through the Vanguard Network focuses on translating leadership insights into actionable strategies for executives navigating complex, rapidly changing industries. He has built a peer-driven environment where leaders can break free from hierarchical constraints, candidly address alignment and organizational challenges, and drive meaningful transformation. By cultivating a space for authentic exchange, Ken empowers leaders to harness feedback, foster adaptability, and nurture cultures rooted in trust and shared purpose.

Central to Ken’s philosophy is the conviction that effective leadership depends on a congruence between an organization’s public brand and its internal culture. He stresses that mission, values, and authentic human connections must infuse every aspect of leadership. Through initiatives like leadership roundtables, development programs, and his widely shared book, Ken aims to equip both current and emerging leaders with the tools and mindsets needed to thrive amid disruption and uncertainty.

To learn more about Ken Banta’s approach to transformative leadership and explore resources, visit the Vanguard Network. If you are connected to life sciences organizations on the West Coast and can provide introductions to support the Vanguard Network’s expansion, your collaboration is especially welcome. For deeper insights from top executives and actionable wisdom that can shape your leadership journey, get your copy of his book Seeing Around Corners: C-Suite Wisdom from America’s Insightful Leaders here.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Jeff Revilla’s innovative approach empowers creators by making live, hybrid events both accessible and sustainable. He has crafted a unique model where creators can focus on their craft while logistical barriers are minimized, handling everything from ticketing to production and revenue splits. By sourcing equipment in resourceful, frugal ways and building a collaborative, supportive ecosystem, Jeff ensures that anyone with a creative vision has the opportunity to bring their work to life in a meaningful environment.

This grassroots philosophy extends to the experiences he curates, where independent acts—whether they’re entertainers, storytellers, or community organizers—come together in a space designed to foster connection and creativity. The process is completely turnkey, stripping away traditional obstacles so creators can focus on their performance and their audience, knowing that their event will be professionally staged and managed from start to finish.

Are you ready to bring your creative vision to a live audience and experience it in a whole new way? Step into the spotlight at Poduty Live LLC—where your show can be amplified to its fullest potential, risk-free and with professional support every step of the way. Visit his website and discover how easy it is to make your next performance or recording truly unforgettable.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Farzad Rashidi underscores a major shift in the world of digital marketing, emphasizing that search engines and AI-powered tools now prioritize external validation over traditional keyword optimization. He highlights the growing importance of branded mentions and third-party references—such as listicles and independent product reviews—in boosting a company’s visibility and credibility in search results generated by large language models like ChatGPT and Google’s AI overviews. According to Farzad, the frequency and authenticity of these mentions across reputable sites play a decisive role in how brands are perceived by both search algorithms and potential customers.

He advocates for a comprehensive strategy that combines the creation of high-quality content with a robust outreach operation focused on building relationships and earning authoritative citations. Farzad’s approach recognizes that effective online reputation management now involves being present and positively referenced across a network of trusted platforms, not just a brand’s own website. This methodology not only drives organic traffic and strengthens SEO but also helps future-proof businesses against the evolving criteria set by AI-driven search technologies.

If you're looking to elevate your digital presence and stay ahead in the changing search landscape, Farzad invites you to explore the solutions and resources they offer at Respona. By leveraging Respona's AI-powered, human-assisted outreach platform, efficiently secure the authoritative mentions that matter most—amplify your reputation and drive growth in an increasingly competitive marketplace.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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Shane Lindsay’s professional evolution is a testament to adaptability and vision in the face of changing landscapes. Emerging from a lifelong career in agriculture and branded beef, Shane became a pivotal figure in the introduction and growth of American Wagyu beef, identifying untapped opportunities and building bridges between American and Japanese markets. His story demonstrates how deep industry knowledge and an innovative mindset can lead to the creation of entirely new product categories and lasting business impact.

Motivated by decades of travel and the constant struggle to maintain productivity on the road, Shane pivoted toward solving a universal pain point for remote professionals. Through tireless development with his son Jason, he created the Ramble Travel Trunk—a portable, fully equipped office solution designed to eliminate the compromises of mobile work. Their attention to user experience and practical design has set a new standard for remote productivity, addressing the real needs of digital nomads, business travelers, and professionals engaging in longer-term stays away from their home offices.

If you're seeking to elevate your work-from-anywhere experience, visit Ramble to learn more.

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.