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  • S E752: Burnout and Authenticity: Elizabeth Rosenberg's Intuitive PR Strategy

    Burnout and Authenticity: Elizabeth Rosenberg's Intuitive PR Strategy


    Anika sat down with Elizabeth to explore why the most credible leaders aren't the most polished ones—they're the most present ones. The conversation revealed a counterintuitive truth: as AI automates expertise, human traits like intuition, vulnerability, and emotional intelligence become your competitive advantage. Elizabeth's dual background in PR and spiritual practice offered sharp pushback against the "authenticity is risky" narrative, alongside a practical framework for when vulnerability serves your brand (and when it doesn't).


    In This Episode


    • The origin story of Good Advice Company and why Elizabeth didn't need to find a market gap—she built on what she was already good at
    • Coming out of the spiritual closet in 2022 on LinkedIn and why the reaction shocked her
    • The Soul and Story process: combining Akashic readings, behavioral analytics, and deep story mining for authentic personal branding
    • Why 90 male participants showed up to a tarot workshop at Fast Company's Innovation Festival (and what that man learned about his wife)
    • Intuitive intelligence as the antidote to AI-generated mediocrity
    • The burnout story that terrified her more than admitting she's a spiritual medium
    • From hospital migraine to recognizing burnout looks different for everyone—there's no silver bullet recovery
    • Why presence matters more than future-striving in leadership
    • The fragmented media landscape and why "unhinged authenticity" (not chaos) is the future
    • Reading the room: the difference between vulnerability and oversharing on LinkedIn
    • Why smaller communities and in-person connection will win over influencer marketing
    • The Chief Spiritual Officer platform launching in early September


    Timestamps


    • 00:00 Introduction: Founder of Good Advice Company and Chief Spiritual Officer
    • 01:05 Building a company around what you're already good at, not market gaps
    • 03:36 Intuitive intelligence as a strategic advantage in the age of AI
    • 04:50 Coming out as spiritual on LinkedIn in 2022—and the surprising lack of backlash
    • 06:31 The Soul and Story proprietary process: Akashic readings + behavioral data + story mining
    • 09:41 The Fast Company Innovation Festival workshop: 90 people, tarot cards, and a man proving his wife right
    • 12:10 Male participation in spiritual practices is rising—what that signals
    • 14:44 Why AI can't replicate authentic personal branding
    • 19:42 The burnout story: hospital, lost motor skills, and the shame that followed
    • 22:06 Burnout looks different for everyone—recovery is never one-size-fits-all
    • 26:03 Recognizing the signs early and having a supportive boss who lets you name it
    • 28:13 Presence as a practice: why "just get through this" mentality kills leadership
    • 31:48 The fragmented media landscape and why traditional PR is evolving
    • 33:04 "The future is going to be the unhinged people"—original thought vs. algorithmic noise
    • 35:51 Why even national media placements don't guarantee new audience reach anymore
    • 38:14 Authenticity as strategy: vulnerability builds credibility, not weakness
    • 42:16 The oversharing risk: reading the room and trusting your intuition before posting
    • 44:06 Why smaller communities matter more than follower counts
    • 46:25 Leadership trends: CEOs staying silent, new industries emerging, the management skills crisis
    • 48:49 Chief Spiritual Officer platform: launching early September with significant iteration
    • 49:30 Favorite quote from Maya Angelou: "You're the funniest person you've ever met"


    Key Insights & Takeaways


    Insight 1: Authenticity Isn't Soft—It's Strategic


    Leaders assume vulnerability signals weakness. The opposite is true. Failure stories, burnout recovery, and admitting what you don't know create the emotional connection that AI-generated content can never replicate. The most credible executives aren't the most polished—they're the most real.


    Insight 2: Intuitive Intelligence Is a Learnable Skill, Not a Gift


    People assume intuition is innate. Elizabeth reframes it as a skill you develop through practice—whether that's tarot, pendulums, journaling, or walking with loud music. The tool doesn't matter. What matters is creating space to listen to your own knowing instead of defaulting to what AI suggests or what everyone else is doing.


    Insight 3: Burnout Recovery Is Personalized—There's No Protocol


    Everyone's burnout looks different. Elizabeth's was a hospital visit with lost motor skills. Someone else's is quiet resignation. The dangerous myth is that there's a universal fix. Real recovery requires honest diagnosis of your specific burnout, not following someone else's recovery playbook.


    Insight 4: The Algorithm Doesn't Expand Your Reach Anymore


    Even a New York Times feature or national morning show appearance only reaches people already in your orbit. The algorithm filters for familiarity. This means visibility comes from original thought, in-person presence, and smaller communities where trust is built through repeated, authentic interaction—not from chasing big media placements.


    Insight 5: Read the Room Before You Post


    Vulnerability is powerful, but context matters. Entrepreneurs can afford more candor than executives at Fortune 500 companies. The guardrail: if you're already questioning whether to post something, don't. That hesitation is intuition telling you it's an inside voice, not an outside voice. Text your PR friend instead.


    Insight 6: Presence Is a Competitive Advantage


    Leaders are conditioned to always be striving toward the next goal. Presence—actually being where you are, with the people in front of you—is rare enough to stand out. It's also what prevents burnout. The paradox: being more present makes you more effective, not less.


    Insight 7: Male Participation in Spiritual Practices Is Rising


    The workshop had 50/50 gender split. Elizabeth's client base shifted from 90% women to 60/40 in two years. This signals a cultural shift: men are giving themselves permission to explore intuition, energy work, and spiritual practice without the "woo" stigma. That's a leadership trend worth watching.


    Insight 8: AI Amplifies What You Already Know About Yourself


    AI can't tell you who you are. It can only reflect back patterns it's seen before. Real personal branding comes from deep self-knowledge—your origin story, your failures, what actually drives you. That's what Elizabeth mines through the Soul and Story process. AI is a tool for executing that clarity, not discovering it.


    Resources & Links Mentioned


    Good Advice Company: thegoodadvicecompany.com

    Chief Spiritual Officer Platform (launching early September 2026)

    Soul and Story Process (proprietary personal branding framework)

    Brick Phone (technology management tool Elizabeth recommends)


    About Elizabeth Rosenberg


    Elizabeth Rosenberg is the founder of Good Advice Company and Chief Spiritual Officer, a platform destigmatizing spirituality in corporate leadership. With 20+ years in PR and personal branding, she's worked with C-suite executives at Fortune 500 companies and has been featured in the Wall Street Journal, CNBC, and Glamour. She combines intuitive practices (Akashic readings, tarot, energy work) with behavioral analytics and storytelling strategy to help leaders build authentic brands that AI can't replicate. She's also a vocal advocate for presence, vulnerability, and recognizing burnout before it hospitalizes you.


    Connect with Elizabeth


    LinkedIn: www.linkedin.com/in/elizabethrosenberg

    Website: thegoodadvicecompany.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

    Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  • S E751: SEO in the AI Era: Stephan Bajaio on Digital Visibility

    SEO in the AI Era: Stephan Bajaio on Digital Visibility


    Stephan Bajaio spent 25 years watching Fortune 500 companies sit on goldmines they never excavated. As co-founder of Conductor and survivor of the WeWork acquisition, he learned something most entrepreneurs never do: your greatest competitive advantage isn't your product—it's the expertise of the people who built it. Yet most companies hide their leadership behind generic bios and outdated headshots. This episode isn't about chasing the latest AI trend or obsessing over search rankings. It's about the uncomfortable reality that you're probably invisible to the exact customers who desperately need you. If you've built something real but nobody knows who you are, Stephan's playbook changes the game.


    In This Episode


    • The origin story nobody tells: how Stephan earned his "Chief Evangelist" title at Conductor
    • Scaling at warp speed: what it's like to watch a company grow from 3,000 to 13,000 employees in 2.5 years
    • The WeWork chapter: why surviving an acquisition by an imploding company taught him more than success ever could
    • Team culture that outlasts you: why recruiting from your clients is the highest compliment
    • The incremental growth philosophy: one step outside your comfort zone, then back in
    • Why documenting your wins matters more than you think (and why AI makes it critical)
    • The SEO death narrative is wrong—here's why the data tells a different story
    • Building tools for the gap: how he created an SEO-to-Executive translator because the translation didn't exist
    • Predictive AI vs. chatbots: where the real future of technology actually lives


    Timestamps


    • 00:00 The introduction: 25 years in digital marketing made him wise, not cynical
    • 01:32 Earning your co-founder title: why it had to mean something
    • 04:14 The first big bet: building SEO onboarding when clients didn't know they needed it
    • 10:52 The WeWork story: how a chance elevator meeting led to a $500M+ valuation
    • 15:23 Adam Newman's vision and why scale without cohesion breaks companies
    • 18:46 The real measure of success: how many of your clients want to work for you?
    • 20:00 The comfort zone circle: growth happens one step at a time
    • 23:39 Documenting your achievements: the institutional memory problem nobody talks about
    • 24:50 Podcasting during COVID: how he saw around the corner when others didn't
    • 31:47 The leadership page crisis: why your "About Us" is costing you millions
    • 35:51 SEO in 2026: every prediction of its death was wrong
    • 38:14 The future isn't chatbots—it's predictive intelligence with rich data
    • 42:16 The SEO-Exec translator: making the technical accessible to decision-makers
    • 44:06 Interactive content as the second coming of the internet


    Key Insights & Takeaways


    Insight #1: Your Invisibility Problem Isn't About Content—It's About Strategy

    Stephan walks into company "About Us" pages for clients with CIOs on their boards, industry veterans with 20+ years of expertise, and finds: generic bios, no video, no authored content, no proof of expertise. These aren't small companies. These are enterprises leaving their greatest asset completely undiscovered. The fix isn't more content—it's treating your people like the product they actually are.


    Insight #2: Every "Death of SEO" Prediction Has Been Wrong Voice search was supposed to kill it.

    Mobile was supposed to kill it. Panda, Penguin, every algorithm update—all supposed to be the end. ChatGPT was supposed to be the final nail. Meanwhile, search remains the only place people tell you the truth about what they need. The companies winning aren't chasing trends. They're building the data, content, and wisdom that makes them discoverable wherever people search.


    Insight #3: Imposter Syndrome Isn't a Weakness—It's Your Guardrail

    After 25 years, after building a $500M+ company, after speaking on stages worldwide, Stephan still gets butterflies. He still feels like he hasn't earned his seat in the room. And he's right to feel that way—because the moment you stop questioning yourself is the moment you stop learning. Confidence without humility is arrogance masquerading as expertise.


    Insight #4: Scale Without Tribal Knowledge Is Chaos WeWork grew from 3,000 to 13,000 employees in 2.5 years.

    Every meeting had a new executive from Amazon, PayPal, or eBay. Nobody had been there long enough to know how anything actually worked. Good intentions don't survive that kind of speed. Your competitive advantage in hypergrowth isn't hiring faster—it's documenting what you know before you forget it.


    Insight #5: AI Doesn't Create Value—It Amplifies What You Already Have

    The companies winning in AI aren't building better chatbots. They're the ones controlling the data moat. Apple got this right: the agent is just a vehicle. The data is the prize. If you don't have rich, documented expertise sitting on your website, no AI tool will save you. Your competitive advantage isn't a new technology—it's the wisdom you've already built that nobody else has captured.


    Insight #6: The Future of AI Is Invisible, Not Conversational Forget chatbots.

    Imagine your AI knowing you're running late to dinner, that it's raining, that you like EDM while driving, that your dinner companion loves sushi, and it seamlessly reroutes you, books an alternative restaurant, handles the parking, and adjusts your music—all without asking you a single question. That's predictive intelligence. That's where we're actually headed. Most companies are still trying to build the chatbot version.


    Resources & Links Mentioned


    VibeLogic.com

    SEO-Exec Translator (interactive tool for translating technical SEO to executive language)

    Search From Home Podcast (Stephan's daily COVID-era podcast)

    Conductor (the enterprise SEO platform he co-founded)


    About Stephan Bajaio


    After 25 years in digital marketing, Stephan Bajaio has forgotten more about marketing strategy than most people will ever learn. He co-founded Conductor, grew it to a 65-person global team serving Fortune 500 brands, navigated a WeWork acquisition that took the company to $500M+ valuation, and walked away when it was time. He's been Chief Evangelist, CMO, and now CEO of VibeLogic—a digital strategy firm built on the uncomfortable truth that most businesses are invisible to the customers who need them most. He's also a father to a five-year-old who has zero respect for his calendar, and he's still figuring out how to be a human being instead of a human doing.


    Connect with Stephan


    LinkedIn

    VibeLogic.com

    YouTube: VibeLogic

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

    Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  • S E750: Message Clarity Matters: Bruce Ashford on the Communication Bottleneck Killing Growth

    Message Clarity Matters: Bruce Ashford on the Communication Bottleneck Killing Growth

    Bruce Ashford spent nearly two decades in academia as a professor and provost, but a personal crisis during COVID forced him to rebuild from scratch. What he discovered in his own recovery became the blueprint for helping mission-driven nonprofits and founder-led businesses solve their biggest growth problem: they can't articulate their value.

    The irony? Organizations doing genuinely important work often fail not because of what they do, but because of how they communicate it. Bruce works with CEOs to unlock two critical clarity challenges—message clarity and structural clarity—that separate thriving organizations from stuck ones.

    In This Episode

    • Bruce's journey: from academic leader to recovery to messaging strategist
    • How personal crisis revealed the power of rigorous self-inventory
    • The six organizational components that must align for sustainable growth
    • Why marketing firms miss the most important skill: the words
    • Storytelling frameworks where the customer or donor is the hero
    • How nonprofits underestimate their value through unclear messaging
    • The founder bottleneck: why CEOs become the ceiling on growth
    • Structural clarity: the airplane analogy that transforms organizations
    • Vision and mission statements that actually inspire (25 words or less)
    • AI optimization alongside human connection: winning over machines and people
    • Building a brand presence so clear that growth becomes inevitable
    • Timestamps
      • 00:00  Understanding the Clarity Problem
      • 05:58  The Journey to Message Clarity
      • 11:51  Personal Transformation and Professional Growth
      • 17:45  The Power of Story in Messaging
      • 23:26  Real-World Applications and Success Stories
      • 25:27  Targeting the Right Audience for Nonprofits
      • 27:05  Communicating Value Effectively
      • 30:04  Growth Strategies for Organizations
      • 34:53  Leadership and Organizational Bottlenecks
      • 37:26  The Importance of Vision and Mission Statements
      • 42:29  AI's Role in Marketing and Clarity
      • 47:29  Finding the Truth in Your Message
      • Key Insights & Takeaways

        Insight #1: Message Clarity Is Half the Battle

        Most nonprofits and founder-led businesses haven't found the right words to communicate their value to customers or donors. This isn't a confidence problem—it's a structural one. Marketing firms lack messaging expertise, and leaders can't see their own label from inside the bottle. Getting clarity on your message transforms everything.

        Insight #2: Six Components Must Align for Growth

        Organizations don't grow by doing the same things harder. They grow when leadership, marketing, sales, product optimization, management/productivity, and cash flow all work in harmony. Like an airplane, if one component fails, the whole system fails.

        Insight #3: The Founder Is Often the Bottleneck

        CEOs carry too much on their shoulders and never delegate or systematize. James Clear's principle applies: "You don't rise to the level of your goals. You fall to the level of your systems." Without processes and delegation, organizations cannot scale.

        Insight #4: Story, Not Features, Drives Action

        People don't buy features—they buy transformation. The most effective messaging makes the customer or donor the hero of the story, not your organization. When audiences see their own life reflected in your words, they act.

        Insight #5: Authenticity Compounds Over Time

        Whether it's personal recovery or organizational branding, finding and communicating your truth creates a moat that tactics can't replicate. Consistent clarity and authentic storytelling naturally attract the right attention and support.

        Resources & Links 

        Bruce Ashford's Website — https://www.theashfordagency.com/
        Million Dollar Message Intensive — Bruce's flagship messaging program
        StoryBrand by Donald Miller — The framework that shaped Bruce's approach
        Small Business Flight Plan — The certification model Bruce uses
        Nonprofit Flight Plan — Bruce's adaptation for mission-driven organizations
        AI Trust Signals by Marcus Sheridan — Evaluate and optimize AI ranking factors
        Atomic Habits by James Clear — "You fall to the level of your systems"

        About Bruce Ashford

        Bruce Ashford is a messaging strategist and organizational consultant who works exclusively with CEOs of nonprofits and founder-led businesses. With nearly two decades in academia and nonprofit leadership, he watched capable leaders with important missions fail to communicate their value. After a personal crisis and recovery, he discovered that the same rigorous self-inventory that saved his life could transform organizations. He's a certified coach in StoryBrand, Marketing Made Simple, and Small Business Flight Plan, and he specializes in helping mission-driven leaders achieve message clarity and structural clarity—the two foundations of sustainable growth.

        Connect with Bruce:

        Website:

        www.theashfordagency.com

        LinkedIn:

        www.linkedin.com/in/brucerileyashford

         

        For the accessible version of the podcast, go to our Ziotag gallery.

        We’re happy you’re here! Like the pod?

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          See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

          YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

          Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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          Check out our Website: https://www.yourbrandamplified.com
          Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


          Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

          49 min
        • S E749: AI Automation for Startups: Ghazenfer Mansoor's Strategy

          Ghazenfer Mansoor's early experience with a recruitment software startup became the catalyst for a complete philosophical shift. When he realized his product lacked product-market fit and failed to address specific user needs, he had to go back to the whiteboard entirely, redesigning the entire value proposition. This painful lesson became the foundation for his mission to help founders build products the right way from the start rather than experimenting on limited budgets.

          Ghazenfer's perspective on artificial intelligence and product development distinguishes itself through grounded, realistic understanding rather than hype. While many founders treat AI as magic that will automatically solve problems with the right prompts, he recognizes that AI amplifies existing processes—it doesn't replace strategy. The most significant mistake he observes is founders assuming that generic AI prompts without their own data and workflows will generate competitive advantages. In reality, AI is only as good as the data and context provided. If business processes are broken, data is messy, or workflows are undefined, AI won't fix those problems—it will expose them.

          To learn more about building products strategically, leveraging AI for competitive advantage, and understanding the principles of sustainable growth, explore Ghazenfer Mansoor's book Beyond the Download which provides comprehensive strategies for app success and user engagement.

          For deeper insights into software development, healthcare technology, and AI integration, visit Technology Rivers at https://technologyrivers.com/, where his team helps founders build products the right way from the start. You can also connect with Ghazenfer directly at https://ghazenfer.com/ to learn more about his approach to product strategy, compliance, and scaling businesses through technology.

          For the accessible version of the podcast, go to our Ziotag gallery.

          We’re happy you’re here! Like the pod?

          • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
          • Leave a rating and review on your favorite platform
          • Follow @yourbrandamplified on the socials
          • Talk to my digital avatar
          •  

            See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

            YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

            Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

            Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
            Check out our Website: https://www.yourbrandamplified.com
            Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            47 min
          • S E748: Leadership Decision-Making: Paul Ingram Part 2

            Paul Ingram's decades-long research reveals a striking truth: values alignment accounts for more than 30% of job satisfaction—ten times more important than salary. His investigation began when he observed seasoned executives emerging from coaching sessions visibly transformed by newfound clarity about what mattered to them. This sparked a curiosity that led him to discover that organizations with aligned values experience higher collaboration, trust, and performance, while those with misaligned values face higher turnover and diminished engagement.

            The Kravis Professor of Business at Columbia Business School carries a laminated card of his top values and reflects on them daily before entering his workplace, grounding himself with presence of mind that proves invaluable during intense conflicts. He describes a moment when someone lost self-control in his professional world, and rather than responding with anxiety or aggression, his values-centered mindset allowed him to remain calm and curious, preventing what could have been a career-ending outcome. Through his laddering technique, Paul has surveyed over 10,000 people worldwide and discovered that roughly 70-80% think about values only occasionally and lack the language to articulate them. His mission extends to helping people move beyond vague aspirations about values to concrete daily practices that embed values into decision-making.

            Paul Ingram's work demonstrates that clarity about values is not a luxury but a fundamental necessity for anyone seeking to make meaningful decisions and build organizations where people thrive. His new book from Harvard Business Review Press, What Do You Really Stand For? The One Question That Will Transform Your Work and Life, provides comprehensive frameworks and practical tools to help you clarify your values and apply them to your leadership journey. Get your copy today and take the first step toward a more authentic, resilient, and fulfilled professional life.

            For the accessible version of the podcast, go to our Ziotag gallery.

            We’re happy you’re here! Like the pod?

            • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
            • Leave a rating and review on your favorite platform
            • Follow @yourbrandamplified on the socials
            • Talk to my digital avatar
            •  

              See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

              YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

              Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

              Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
              Check out our Website: https://www.yourbrandamplified.com
              Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              31 min
            • S E747: Values-Based Leadership: Paul Ingram's Decision Framework

              Paul Ingram's decades-long research reveals a striking truth: values alignment accounts for more than 30% of job satisfaction—ten times more important than salary. His investigation began when he observed seasoned executives emerging from coaching sessions visibly transformed by newfound clarity about what mattered to them. This sparked a curiosity that led him to discover that organizations with aligned values experience higher collaboration, trust, and performance, while those with misaligned values face higher turnover and diminished engagement.

              The Kravis Professor of Business at Columbia Business School carries a laminated card of his top values and reflects on them daily before entering his workplace, grounding himself with presence of mind that proves invaluable during intense conflicts. He describes a moment when someone lost self-control in his professional world, and rather than responding with anxiety or aggression, his values-centered mindset allowed him to remain calm and curious, preventing what could have been a career-ending outcome. Through his laddering technique, Paul has surveyed over 10,000 people worldwide and discovered that roughly 70-80% think about values only occasionally and lack the language to articulate them. His mission extends to helping people move beyond vague aspirations about values to concrete daily practices that embed values into decision-making.

              Paul Ingram's work demonstrates that clarity about values is not a luxury but a fundamental necessity for anyone seeking to make meaningful decisions and build organizations where people thrive. His new book from Harvard Business Review Press, What Do You Really Stand For? The One Question That Will Transform Your Work and Life, provides comprehensive frameworks and practical tools to help you clarify your values and apply them to your leadership journey. Get your copy today and take the first step toward a more authentic, resilient, and fulfilled professional life.

              For the accessible version of the podcast, go to our Ziotag gallery.

              We’re happy you’re here! Like the pod?

              • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
              • Leave a rating and review on your favorite platform
              • Follow @yourbrandamplified on the socials
              • Talk to my digital avatar
              •  

                See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

                YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

                Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

                Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
                Check out our Website: https://www.yourbrandamplified.com
                Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


                Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                36 min
              • S E746: Energy Management Strategy: Julia Shareika on Scaling

                Julia Shareika's transition from practicing law—a career she abandoned after realizing it didn't match the romanticized version she'd imagined—demonstrates the importance of recognizing misalignment early and pivoting decisively. After her initial venture into the packaging industry resulted in early success followed by stagnation, Julia learned that sustainable growth requires foundational knowledge and continuous learning. Rather than viewing this as failure, she reframed it as a learning opportunity, taking time to reset and eventually exploring employment in media sales, where she discovered that attention itself is a valuable commodity.

                Julia as a founder deliberately chose not to pursue venture funding, instead developing a freemium model with strategic sponsorship integration that preserves brand integrity. Living in Spain with her young child, she values the ability to maintain flexible work hours and protect family time, refusing to sacrifice personal wellbeing for growth. Her practice of ruthless prioritization—focusing on one primary objective while excluding everything else—demonstrates that sustainable success requires sequential completion of foundational elements rather than simultaneous pursuit of multiple goals. Julia resists the temptation to pursue every creative impulse, understanding that protecting your capacity to sustain growth is as important as pursuing it.

                Rather than managing time, Julia advocates for managing energy—recognizing that one hour of inspired work differs fundamentally from one hour of depleted effort. Her app, Eume, translates your birth chart into personalized, color-coded energy maps that guide you toward your most productive hours before the week even begins. By understanding when you naturally possess mental and emotional resources for meaningful work, you can align your most important tasks with your peak performance windows. Know your best hours to work before the week starts—get your free energy calendar at eume.so and discover how aligning your tasks with your natural energy patterns can transform your productivity and wellbeing.

                For the accessible version of the podcast, go to our Ziotag gallery.

                We’re happy you’re here! Like the pod?

                • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
                • Leave a rating and review on your favorite platform
                • Follow @yourbrandamplified on the socials
                • Talk to my digital avatar
                •  

                  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

                  YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

                  Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

                  Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
                  Check out our Website: https://www.yourbrandamplified.com
                  Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


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                  50 min
                • S E745: Building Founder-Independent Companies: Allison Maslan

                  Allison Maslan's transformation began beneath a rolling car that nearly took her life—a moment that forced her to confront an uncomfortable truth: the behaviors that built her initial success had become the mechanisms of her own destruction. Working eighty-hour weeks, managing every client relationship personally, and unable to delegate, she was the bottleneck preventing her own business from scaling. This crisis sparked a systematic study of how truly successful companies operate, revealing that visionary leaders don't deliver services themselves; they architect systems and teams that function without them. Over the following decades, she built nine additional companies across nine different industries, each becoming a laboratory for refining her understanding of genuine scaling. The pattern was clear: across all industries and business models, the scaling challenge remains fundamentally the same—founders must replace themselves in the business, not clone themselves. This insight became the foundation of her life's work.

                  Allison's twenty-five-year practice as a professional trapeze artist has taught her profound lessons about leadership that most business schools never address—the importance of trust in moments of free fall, the necessity of commitment before taking action, and how to acknowledge fear while refusing to be controlled by it. These lessons translate directly to business, where founders must let go of direct control and trust their teams to catch them. Beyond her business acumen, she embodies the "whole leader" philosophy she teaches, having intentionally designed her life to include time in Mexico, travel with her husband of twenty years, and the freedom to write books while scaling her company. She demonstrates that scaling a business isn't about sacrificing your life on the altar of hustle; it's about building systems that allow you to have both impact and joy, significance and freedom.

                  Allison Maslan's Pinnacle Global Network offers a proven pathway forward. The organization brings together a community of seven and nine-figure CEOs with forty mentors who have each built multimillion-dollar companies and navigated successful exits. Visit pinnacleglobalnetwork.com to explore how their proven scaling methodology can help you build a business that works for your life, not the other way around.

                  For the accessible version of the podcast, go to our Ziotag gallery.

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                    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

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                    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                    48 min
                  • S E744: Gender Fairness in Business: Johnson & Smith's Workplace Revolution

                    The traditional workplace model, designed in the twentieth century, no longer serves the realities of contemporary life. W. Brad Johnson and David Smith, two former Navy officers turned leading researchers on workplace gender equity, have spent decades studying what actually makes organizations thrive. Their journey from military service to academia reveals that the most pressing business challenge of our time is not technological innovation or market disruption, but rather the fundamental misalignment between how we structure work and how people actually live their lives.

                    Brad and David's research has evolved significantly over their careers. They began by studying mentoring relationships and how men could become better mentors for women, then shifted to examining public allyship and holding men accountable for gender fairness. However, their most transformative insight came when they realized that without changing the fundamental structures of work itself, individual efforts could only go so far. They discovered that most people today live in dual-earner, dual-career families, yet workplaces continue operating as though employees have no caregiving responsibilities. They emphasize that this is not merely a women's issue or a diversity initiative, but rather a fundamental question of organizational design and leadership courage.

                    Organizations must create psychological safety where employees can be honest about their caregiving responsibilities and their needs. They must embrace role modeling from senior leaders who openly discuss their own caregiving challenges and demonstrate that it is possible to be both a committed caregiver and a high-performing professional. To learn more about gender-fair workplace practices and discover how leading organizations are transforming their cultures, visit WorkplaceAllies.com. Get a copy of their latest book, Fair Share, at your favorite bookstore or online retailer to explore their comprehensive roadmap for building workplaces where everyone can bring their whole selves to work.

                    For the accessible version of the podcast, go to our Ziotag gallery.

                    We’re happy you’re here! Like the pod?

                    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
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                      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

                      YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

                      Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

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                      Check out our Website: https://www.yourbrandamplified.com
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                      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                      56 min
                    • S E743: High-Ticket Sales Funnels: Ben Chrzanowski on AI Personalization

                      Ben Chrzanowski's entrepreneurial journey demonstrates that success in modern business requires more than talent and intelligence—it demands the right team, aligned vision, and the willingness to pivot when circumstances demand it. His transition from Division 1 baseball athlete to seven-figure entrepreneur reveals how discipline and mental fortitude from competitive sports translate directly into entrepreneurial success. When his creator venture studio model collapsed under the weight of scaling too quickly with misaligned partners, he didn't abandon entrepreneurship. Instead, he extracted the lesson that partner fit and complementary skill sets are as critical as raw talent. This resilience and adaptability, combined with his commitment to maintaining quality relationships over chasing rapid growth, have become the foundation of his current philosophy and success.

                      While many fear automation will replace human services, Ben observes the opposite: the market increasingly rewards outcome-based solutions delivered by humans over cheaper AI alternatives. Business owners consistently choose to pay premium prices for guaranteed results with human engagement rather than risk unreliable automated tools. This extends beyond any single industry—from video editing to business coaching to media relations. His personal approach reflects this philosophy: he limits himself to one client per month, structures partnerships around shared incentives and mutual success, and invests heavily in building proven systems before scaling.

                      Ben Chrzanowski's insights offer a clear path forward: combine proven funnel methodologies with authentic human engagement, prioritize relationship-building over volume, and remain flexible enough to evolve when the market demands it. His work with Teachly and current ventures demonstrate that the future belongs to those who can blend technological tools with human insight, creating outcome-oriented solutions that genuinely serve their clients. If you're ready to explore how to build scalable businesses with integrity and human-centered strategies, connect with Ben and his team at https://www.teachly.ai/ to discover frameworks and education that can transform your entrepreneurial journey. 

                      For the accessible version of the podcast, go to our Ziotag gallery.

                      We’re happy you’re here! Like the pod?

                      • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
                      • Leave a rating and review on your favorite platform
                      • Follow @yourbrandamplified on the socials
                      • Talk to my digital avatar
                      •  

                        See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

                        YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

                        Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857

                        Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
                        Check out our Website: https://www.yourbrandamplified.com
                        Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


                        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                        36 min

                      About Your Brand Amplified

                      From the publisher's feed

                      Your Brand Amplified® is Anika Jackson's deep-dive into the strategies, stories, and mindsets that separate thriving entrepreneurs from the rest. In each episode, Anika sits down with successful…

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