Your Brand Amplified

By Anika JacksonBusiness Entrepreneurship Marketing Management

Your Brand Amplified episodes

June 01, 2023S E154: Simplify Your Marketing Strategy with Russell Lundstrom's Step-by-Step Formula
Russell Lundstrom is a successful entrepreneur with 35 years of experience in marketing. After 35+ years on the front lines of marketing, Russell created the step-by-step marketing framework called the Marketing Plan Formula. This simple 5 step process reveals the most profitable marketing strategies through reverse engineering the unique building blocks of your business. Russell is now on a mission to teach this process to every entrepreneur on the planet.

In this episode you will learn:
Lundstrom's insights and experiences in creating a marketing plan formula, which he calls "architecting your marketing," which focuses on identifying conversion events and customer awareness and aims to help businesses use their resources effectively to generate cash flow and do more marketing.
The importance of understanding customers' needs and wants and having a clear vision and plan in place before hiring a marketing agency.
How to focus on solving somebody's problem and creating value for them.

Download Russell's Single Sheet Marketing Plan.

It only took 30+ years, millions of dollars, and thousands of learning lessons to create a Single Sheet Marketing Plan. The exercise is deceptively simple, yet incredibly powerful. Each download includes a complimentary plan review by him or his team.
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39 min
May 29, 2023S E153: Why Morons and Geniuses Shouldn't Be Your Marketers: A Chat with Estie Starr
Estie Starr is the founder of Strand Consulting and Better Business School.

On this episode, you will learn:
Estie's journey in marketing and PR, starting her own businesses, and her passion for helping small businesses.
How to avoid toxic work environments, gender disparity in the workforce, and the importance of valuing your offer correctly and pricing your services appropriately.
Estie also discusses the different types of entrepreneurs, marketers, and business models, and emphasizes the importance of having a solid foundation and strategy in place before pursuing PR or marketing tactics. The episode provides valuable insights into the world of marketing and entrepreneurship.
https://www.estiestarr.com
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50 min
May 25, 2023S E152: Standing Out in a Crowded Market: Tips from Podcast Expert Mark Savant
Mark Savant helps busy professionals build status and sales with podcasts.

For many years, Mark woke up every Monday with dread. For over 10 years, he ran an insurance agency. He was well-paid, but miserable. He decided to make a change. He became an After Hours Entrepreneur.

In this episode, you will learn:
The importance of standing out in a crowded market
The role of AI in content creation, and the potential impact of AI on society
The importance of investing in oneself and learning new skills
Mark’s Website https://www.marksavantmedia.com/
Mark’s Podcast: https://urlgeni.us/applepodcast/AfterHoursEntrepreneur

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32 min
May 22, 2023S E151: Disrupting the Beauty Industry: Finding Gaps of Opportunity with Tristan Thibodeau
Tristan Thibodeau is a Forbes-featured Brand Strategist & Founder at Wild Womn Haus®.

In this episode, you will learn:
The importance of understanding your brand and target audience in order to make better business decisions and stand out in a saturated market.
How to find gaps of opportunity in the industry and how to innovate and disrupt for the sake of equality and accessibility.
The importance of maintaining a strong brand identity as a company grows and the significance of building relationships with creators and influencers.
The importance of staying connected to the DNA of your brand and why you do what you do.

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39 min
May 18, 2023S E150: The Most Productive Day of the Year: Blaine Oelkers' PDF Method
Blaine Oeklers, otherwise known as the Chief Results Officer, shares his techniques for creating new habits, overcoming overwhelm, and maximizing productivity.

On this episode, you will learn:
The importance of self-fluence and consistency in creating new habits, and introduces his technique of creating new habits in 21 seconds.
He also shares his framework for overcoming overwhelm, including doing a "mind dump" and using the "priority lens".
Blaine's most powerful framework for productivity is the "30 minute hour", which he suggests using for self-care and connecting with others.
Blaine's tips can help individuals take control of their time and achieve more in less time. Watch Blaine's TEDx talk and learn one simple and elegant results technique which activates your mind with your top goal over 100 times a day! https://blainetedx.com/
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43 min
May 15, 2023S E149: Investing in Purpose: Krystal Covington's Bella Virtu Organics
Krystal Covington is a highly accomplished entrepreneur who has made a name for herself in the marketing and real estate industries. In this podcast episode, Krystal shares her journey and insights, providing listeners with valuable information that can help them achieve success in their own ventures. Here are three things you will learn from listening:
Krystal's impressive portfolio of successful ventures, including Women of Denver, Bella Virtu Organics, and Go Lead Consulting, an AI integrated marketing agency.
The importance of networking and mentorship in entrepreneurship, as Krystal shares her own experiences and insights on how to build a strong support system.
Valuable advice on using AI tools in marketing and finding a work-life balance, which can help entrepreneurs streamline their processes and achieve success without sacrificing their personal lives.
Use this discount code for 25% off products at Bella Virtu Organics.
https://bellavirtuorganics.com/discount/D4ASMCZ6HATY
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32 min
May 11, 2023S E148: The Power of Collaboration and Storytelling with Michael Clogs
In a time when mixed-race individuals faced significant prejudice, Michael Clogs never gave up on his dreams. Through determination, resilience, and adaptability, he forged a career path from chemical engineer to co-founder of a successful media company. But this inspiring story took an unexpected twist, revealing the power of the human spirit in the face of adversity. What started as a seemingly insurmountable obstacle, ultimately became his path to success.
In this episode, you will be able to:
Conquer life's challenges through career pivots and the art of adaptability.
Unlock the potential of storytelling in effective marketing and moving documentary films.
Elevate your speaking and interview abilities with media training tips and guidelines.
Understand the importance of copyright matters in the realm of storytelling and content creation.
Unravel the progress of podcasting and how to make the most of technological advancements in broadcasting.
My special guest is Michael Clogs
Introducing Michael Clogs, an exceptional individual who has navigated numerous challenges in life with resilience and adaptability. Facing prejudice from a young age, Michael was told he would never achieve much. Undeterred, he pursued a successful career as a top chemical analyst in the semiconductor industry. When his career path shifted, Michael transitioned into marketing and co-founded Depictions Media, a company dedicated to sharing people's stories and supporting human rights. Michael's journey is a testament to his unwavering determination, adaptability, and passion for collaboration.

https://depictions.media/
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43 min
May 08, 2023S E147: Naranjan Nota: Unleash Confidence & Embrace Your Inner Guide
Naranjan Nota thought she was seeking resolution in traditional Western methods, but what she found instead was an unexpected journey to discovering and uncovering her own intuitive gifts and helping others to do the same. She believes that we each have the potential to increase our awareness and discover our true path - so, how will you uncover your divine whispers and align with your life purpose?
In this episode, you will be able to:
Strengthen your intuitive capabilities to unlock self-awareness and growth opportunities.
Heal generational wounds through the magic of spiritually-based techniques.
Achieve harmony in your career by focusing on mental, emotional, and spiritual alignment.
Tap into your higher calling and learn methods to make it a reality.
Embrace self-compassion as the key to overall wellness and thriving success.
My special guest is Naranjan Nota
Introducing Naranjan Nota, an insightful spiritual guide, mentor, and teacher who is driven to help individuals uncover their true potential. Her personal experiences in the corporate and not-for-profit sectors have fueled her exploration of Eastern philosophies and intuitive practices. Naranjan's deep understanding of astrology, the quantum field, and the esoteric has been instrumental in honing her innate abilities, enabling her to guide others on their self-discovery journeys. With a unique blend of wisdom and compassion, Naranjan works to empower individuals to embrace their intuition and navigate life's challenges with grace and confidence.

Sign up for a free discovery coaching session for some special one-on-one time. https://brightshininglight.com/
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27 min
May 04, 2023S E146: How Military Discipline Fuels Entrepreneurship: Insights with Jason Skeesick
When Jason Skeesick embarked on his journey from fashion to cars to snowboarding and eventually to the military, he never expected to find a renewed sense of purpose in CrossFit. Little did he know this experience would lead to a career in coaching and consulting entrepreneurs, and that his military background would be the key to his success. What started as a curiosity for the unknown had resulted in an unexpected turn of events. Who would have guessed that Jason's journey would take such an unexpected yet inspiring turn?
In this episode, you will be able to:
Turn struggles into opportunities for growth within yourself and your enterprise.
Simplify decision-making processes with a determined focus on specific objectives.
Enhance your progress with the wisdom and assistance of mentors and coaches.
Cultivate a devoted audience through genuine, reliable content production.
Improve your marketing outcomes by staying agile and adapting to new developments.
My special guest is Jason Skeesick
Introducing Jason Skeesick, a driven entrepreneur with a diverse background that includes serving as an army veteran, earning a finance degree, and owning a CrossFit gym. Today, Jason shares his insights and passion for mentorship and coaching as a podcast host and entrepreneurial evangelist. He deeply believes in the transformative power of guidance and support, and through his work, he helps fellow entrepreneurs unlock their potential and achieve success.

Book a FREE test drive of Jason's bi-monthly mastermind for entrepreneurs!
Each session features a new expert guest speaker as well as small group breakout mastermind sessions. https://www.spearandclover.com/
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35 min
May 01, 2023S E145: The Power of Inbound PR: Wisdom from Cahill Camden
Do you want to increase your brand's visibility, credibility and loyalty? Look no further: Cahill Camden is here to show you how to craft effective PR strategies that will accomplish just that!
In this episode, you will be able to:
Capitalize on AI-powered platforms to elevate your PR and marketing game.
Become a true Press Jockey aficionado for extraordinary press request management.
Unlock the untapped potential of blockchain technology and cryptocurrency innovations.
Optimize marketing channel selection for maximum audience impact and exposure.
Ignite unstoppable momentum in your PR ventures through the power of perseverance and consistency.
My special guest is Cahill Camden.
Cahill Camden, a seasoned marketing expert and CEO of Digital Vision Media Group, brings a wealth of knowledge and experience from the tech and Web 3.0 world. Starting his career in sales, Cahill quickly transitioned into marketing and PR for technology companies. As a fractional CMO, he has helped multiple startups achieve eight-figure exits, including Coinberry and Blockchain Foundry. Cahill's expertise lies in crafting tailored marketing strategies that tap into the pulse of the industry, ensuring companies stay ahead in a constantly evolving landscape. With a passion for nurturing growth and innovation, Cahill is the driving force behind Press Jockey, an AI-driven platform designed to streamline and optimize PR efforts.
We're happy you're here! Like the pod?

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Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
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30 min

About Your Brand Amplified

From the publisher's feed

Your Brand Amplified® is Anika Jackson's deep-dive into the strategies, stories, and mindsets that separate thriving entrepreneurs from the rest. In each episode, Anika sits down with successful…

business leaders, marketers, sales experts, and innovators to uncover what actually works—and why most people get it wrong.This isn't surface-level advice. Anika digs into the real decisions, the failures, the pivots, and the breakthroughs that shaped her guests' journeys. Whether you're scaling a startup, launching a brand, building sales systems, or trying to amplify your market presence, you'll gain frameworks, strategies, and insights you can implement immediately.What You'll Discover Each Week:Entrepreneurship & Business Growth – Uncover how successful founders identify opportunities, build founder-independent companies, navigate scaling, and establish sustainable business models. Anika explores startup strategy, business automation, conscious company culture, and the frameworks that separate enduring ventures from failed ideas.Marketing & Brand Strategy – Master digital marketing, content creation, social media strategy, personal branding, storytelling, and customer acquisition through Anika's perspective. Discover full-funnel marketing, behavioral psychology, brand positioning, PR integration, and how to stand out in crowded markets.Sales & Revenue Systems – Learn high-ticket sales strategies, funnel design, sales team building, and revenue diversification. Anika breaks down what converts prospects into customers and how to build scalable, repeatable systems.Leadership & Mindset – Explore values-based decision-making, authentic leadership, personal healing, overcoming perfectionism, building resilient teams, and the psychology of high performers. Understand how successful leaders navigate pressure, make tough calls, and inspire others.Public Relations & Brand Voice – Gain insights into crisis management, building reputation, AI-powered PR, media relationships, and controlling your narrative. Learn how to amplify your message and maintain authenticity in public positioning.Personal Growth & Wellness – Discover how to pivot careers, find your vocation, manage energy while scaling, heal from trauma, and build a business aligned with your values. Explore the wellness and mindset foundations that enable sustainable success.AI, Technology & Innovation – Stay current on artificial intelligence, automation, tech innovation, and how emerging technologies reshape marketing, sales, operations, and leadership. Understand where your business fits in the AI-driven future.Specialized Expertise – From healthcare innovation to nonprofit launches, fashion retail to hyperbarics, Anika explores how specialists turn niche expertise into scalable, profitable businesses.Anika doesn't just facilitate conversations—she brings her own insights, frameworks, and perspective to every episode. Her guests are carefully selected to offer real value: actionable takeaways, unexpected wisdom, and the kind of authenticity you won't find in typical business podcasts.Perfect for: Solopreneurs, small business owners, marketers, sales leaders, coaches, consultants, nonprofit founders, and anyone building something meaningful.New episodes every week on Amazon, Apple Podcasts, Spotify, and all major podcast platforms. Subscribe now and join thousands of listeners who've built thriving businesses with insights from Your Brand Amplified®.