Click here for the Waitlist

Promo Playbook

Summary

In this episode of Estheticians in Business, Allyson Steinberg discusses how to effectively market your business during the summer months, which are often perceived as slow. She shares personal updates about her journey into fostering and emphasizes that summer can be a time of opportunity rather than slowness. The episode covers essential marketing strategies, the importance of foundational business fixes, and how to engage clients through social media. Allyson encourages estheticians to plan their promotions strategically and to view summer as a time for growth and preparation for the fall season.

Takeaways

• Summer doesn't have to be a time of slowness.
• Slow months can be opportunities to get visible.
• Fix your foundational things in business.
• Use a strategy on social media for engagement.
• Don't just slap discounts on services; plan promotions.
• This summer can change everything for your business.
• Be the esthetician that others come to for advice.
• Consistency is key in marketing efforts.
• Plan your promotions, but don't launch them yet.
• View summer as a time for planning and building.

⁠Click here for the Waitlist⁠

⁠Promo Playbook ⁠