In this episode of Business Brain, Dave Hamilton and Shannon Jean reflect on the unpredictable yet inspiring nature of South by Southwest and dive into two key business lessons: first, that customers today often expect to be disappointed — creating a powerful opportunity for businesses to stand out by exceeding expectations with clear communication, fast responses, and proactive service; and second, the surprising value of sabbaticals, where intentional, long-term breaks not only refresh individuals but also strengthen businesses by forcing better systems and planning.

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