For today's episode of Let's Talk Dog Business, Vicky & Jo do something a little bit different. They answer some of the questions that you've submitted to them via the Facebook group.

They cover how to increase your perceived value, getting clients to do what is asked of them, working out how much to charge and how to create your client avatar.

 

KEY TAKEAWAYS

• Offering something that other trainers in the area do not offer or providing 100% of what potential customers need helps to increase your perceived value.

• Focus on attracting the right clients, don´t waste energy chasing people you are not a good fit for.

• When clients book and pay for blocks of lessons, be clear about the date by which the sessions need to be completed.

• There are several ways to work out how much you should be charging. During the episode, Jo & Vicky explain each one and highlight the best way to do it.

• When working out what to charge, don´t just go with an hourly rate, especially not a low one. If you simply do that you are not factoring in what it costs to provide the service e.g. insurance and rent.

• What you charge needs to reflect your expertise, you are sharing experience and knowledge that few people have.

• You need to do more than earn enough to cover your bills. People will spend what they are happy to pay, if you are happy too, it is a win-win.

• Factor in where your potential clients live when choosing which platforms to use.

 

BEST MOMENTS

“The perceived value of your client isn't necessarily your own perceived value,”

“If we're leaving it to the client and they're not doing it well, our job is to lead and guide them to make sure that the journey for them is absolutely amazing.”

“Everything should be really clear and simple for the customer.”

“You are responsible for that dog. You are there to care for it.”

“Without you, that person couldn't go on holiday, or they couldn't do what they're doing.”

“Everything should be really clear and simple for the customer.”

“If someone's happy to pay you £1000  for 5 training sessions and you're happy to receive it. It's a win-win.”

“Do you need to start using different words and phrases because of the age of your audience?”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.