In 2019, journalist Kashmir Hill had just joined The New York Times when she got a tip about the existence of a company called Clearview AI that claimed it could identify almost anyone with a photo. But the company was hard to contact, and people who knew about it didn’t want to talk. Hill resorted to old fashioned shoe-leather reporting, trying to track down the company and its executives. By January of 2020, the Times was ready to report what she had learned in a piece titled “The Secretive Company That Might End Privacy as We Know It.” 

Three years later, Hill has published a book that tells the story of Clearview AI, but with the benefit of a great deal more reporting and study on the social, political, and technological forces behind it. It's called Your Face Belongs to Us: A Secretive Startup's Quest to End Privacy As We Know It, just out from Penguin Random House.