John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google's shift toward AI-driven search and zero-click results means your profile has become your new "mini website." John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era.

• 00:00 Introduction
• 00:32 Rethinking Publishing on Rented Land
• 02:06 Google Business Profile is Prime Real Estate
• 06:30 E-E-A-T, Structured Data, and Staying Active
• 11:56 What to Post on Your GBP Every Week
• 14:45 Optimizing for AI
• 18:11 4 Week Audit and Action Plan

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