Most gym leads don’t ghost. They just weren’t followed up with long enough — or like a real human. If sales have felt harder lately, it’s not because people stopped buying. It’s because the game quietly changed… and most gyms didn’t notice.

Welcome to Gym Marketing Made Simple — the show that cuts through the noise and explains what actually drives steady growth for boutique gyms. Each episode breaks down marketing and sales systems in a way that’s practical, realistic, and repeatable, so growth feels intentional instead of unpredictable.

Episode Highlights

In this episode, the conversation centers on one uncomfortable truth: leads need more attention than they used to and automation alone isn’t enough anymore. Matt G breaks down why gym owners now need 10–20 touchpoints to convert a single lead, how personal outreach consistently outperforms automated sequences, and why most sales systems fail simply because they stop too early. The discussion goes deep into phone calls, text follow-ups, voicemail strategy, and how relationship-based communication leads to more booked consultations and stronger trust from the very first interaction.

Episode Outline

• Why the average lead now requires 10–20 touchpoints instead of 6–10

• How alternating phone calls and texts over a 36-day window keeps leads warm

• Why being first to respond matters more than saying the “perfect” thing

• How 80–90% of consultations are booked through manual, personal outreach

• The role of emotional timing in buying decisions

• Why follow-up should feel relational, not transactional

• How detailed CRM notes prevent repetitive messaging and lost opportunities

• What to do when a lead joins a competitor — and why that’s not the end

• The long-term value of persistence, especially during slower months

Episode Chapters

00:00 Intro

00:05 Scheduling and Lead Follow-Up

02:18 The Importance of Human Connection in Sales

06:01 Effective Voicemail and Text Messages

15:57 Building Relationships and Overcoming Objections

17:20 The Role of Emotional Responses in Sales

17:49 The Impact of Personal Outreach on Sales

18:01 The Importance of Follow-Up in Sales

18:27 The Role of CRM Systems in Sales

19:16 The Impact of Personalized Communication on Sales

19:29 The Importance of Emotional Responses in Sales

Action Taken

• Make at least 10 manual contacts with every new lead over the first 36 days, alternating calls and texts, and track each interaction as a CRM task

• Choose one system for organizing leads (CRM pipeline or manual task tracking) and apply it consistently for all new prospects

• Leave a human-sounding voicemail that simply says you’re getting back to them — avoid sales language

• Send follow-up texts that ask “Where do we go from here?” followed by an either/or scheduling option

• Log all responses, context, and personal details inside CRM notes

• Set manual follow-up tasks based on real-life details (vacations, timing, availability)

• When a prospect joins another gym, schedule a 60–90 day check-in asking about results and consistency

• Reference personal notes in follow-ups to build familiarity and trust
  

Conclusion

Sales haven’t become harder,  they’ve become more human.

This episode is a reminder that consistency, patience, and genuine connection still win, especially in an industry built on relationships. When follow-up feels personal instead of automated, leads stop feeling like numbers and start turning into conversations that actually convert.

CTA

If this episode resonated, take one idea and apply it immediately — whether that’s updating voicemail scripts, tightening CRM notes, or committing to longer follow-up windows with new leads.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for listening to Gym Marketing Made Simple. Every episode is created to help gym owners simplify growth, stay consistent, and build systems that actually work in the real world. Appreciate you being part of the conversation.