These days there are so many social media platforms it is hard to keep up and easy to fall behind your competition. There’s one platform you should not be overlooking and that is YouTube. You can spend all your money on ads and still not see a return and today’s episode is going to change that. We’re going to be talking to a 28 year old named Cody Steck who in just two years is on track to close near $600,000 and close GCI 100% from YouTube. More impressively, he did this 100% organically and free. Covering everything from strategy to keywords and SEO, this episode will be one for the books. As a long time Realtor, and real estate investor, Cody has a strong understanding of the real estate market for the Salt Lake Metro area and the entire Wasatch Front. Born and raised here in Utah, Cody knows the ins and outs of each city and neighborhood and has become a local celebrity on YouTube. Three Things You’ll Learn in This Episode The importance of finding your niche How to make videos pertaining to topics people will actually search for Amount of content to put out a month Resources Cody’s YouTube Channel Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know like trust most importantly refer but remember it is not their job to remember what you do for a living it’s your job to remind them let’s get started what’s up ladies and gentlemen welcome another episode of the real estate marketing dude podcast What is up everybody? What we’re going to do today is bring you live individual agent actually doing the shit we talk about every fucking week on this damn show. So she knows there’s people out there doing it we’re not doing his his stuff but he’s doing you know basically what we do for a lot of people so this is like every PP there’s a lot of people doing this exact same strategy and we’re gonna focus today specifically on YouTube. How the hell did he get in the business two years ago 28 years old and he’s gonna close near $600,000 and close GCI 100% from YouTube Well, he knew the strategy he knew how to get found he created content he started doing it consistently and guess what people started knocking on his damn door and he did it without spending $1 in ADS I think we’re gonna find out though because this is what an interview is so without further ado, we’re gonna go ahead and introduce our guest His name is Mr. Cody stack what’s up Cody? What’s going on guys happy to be here. Can’t wait to jump into this Yeah, dude, we appreciate having you on the show here Why don’t you go ahead and tell everybody a quick rundown Who are you what market are you in and then we’ll get on into the interview. Yeah, sure. So Cody stack I’ve been in the business for six years but just been on YouTube for only two years now so everything I do is almost exclusively YouTube at this point it’s all 100% organic and free like you said i’ve you know I’m on track by the end of 2021 over the last two years I will have closed about $600,000 in gross commission just from youtube so in addition to that I’m doing you know friends and family and investors and all these other people I still have my market still so but as far as just lead generation new business coming in 100% YouTube right now and absolutely love it you know this stuff works and you know if you’re thinking about doing it you got to do it you know now’s the time yeah and because like you know, you’re in Salt Lake City I was checking out your channels pretty impressive. So if you go to his channel we’ll give you the link later but just look up living in Salt Lake City I mean the dude owns every single search term out there and then you can see what his view counts are and you know he’s gonna own that probably forever which is the best part about it and there are still some markets you could actually still penetrate and get in there some major cities as a matter of fact where people really haven’t done the done the videos I’ve done that the content yet but it’s limited I give it another 12 maybe 18 months maybe in the country and then all these search terms all this content I think you’re starting to be so well that would be something else with YouTube because there is a specific strategy that for whatever reason, I don’t know why. But I sort of know why like that people search for and why these videos get so much views and attention organically which is the key and what is the percentage of buyer or people that come through Is this how many percentages or relocations coming into the market versus let’s talk about types of leads and get off YouTube that will go into types of content? Yeah, sure. So it’s probably 90% relocation a lot of people move in from out of state it was kind of fortunate that I started my channel about six months before the whole COVID pandemic shit came about and I you know business was the YouTube channel was just kind of getting started I was starting to get traction and then that hit and you know it kind of was a blessing in disguise that I already had six months of content out there because I

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If you’ve been following our episodes we’ve focused very heavily on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there’s a lot of interruption, people are trying to take your commission’s out, they’re trying to cut lenders out of the deal. There’s a lot of big tech money that is pouring billions of dollars into seller lead generation right now. So what I want to talk today about sort of how do we compete back? How do we fight back against that? What we’re going to focus on today is how this dude is doing just that as a real estate investor. His expertise is in seller lead generation and motivated seller lead generation in certain different markets. He’s going to share with us today exactly what he’s doing and how he’s doing it. So what I want you guys to get out of today is very simple. Start thinking outside the box. Everyone wants to generate more sellers or more seller leads. We don’t do them by farming a bunch of strangers, you do it by putting your offer in front of the right person that needs that solution right now. Three Things You’ll Learn in This Episode How investors grow their portfolio without having to look at the MLS and scour through a bunch of listings to find the right deal. Where to get a transparent view of what the property looks like A done for you real estate investing company for people that have money that don’t have the time capacity or wherewithal to actually get in the ground and get dirty Resources The Rocket Offer Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What we’re going to be chatting about today, folks, if you’ve been following the show, in the last few months, we’ve been very, very heavy on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there’s a lot of interruption. People are trying to take your take your Commission’s out, they’re trying to cut lenders out of the deal. And there’s a lot of big tech money that is pouring billions of dollars into seller lead generation right now. So what I want to talk today about sort of how do we compete back? How do we fight back against that? People always come to me and they say, Hey, Mike, well, there’s a lot of these alternatives to real estate agents today. And they all went out in the last crash, right? They went out in 2017, or 2002 1009. Well, real estate wasn’t an asset class back in 2000 789. Real Estate also didn’t have big tech, big capital involved in the industry, and with unlimited pockets. And that’s really what’s happening today. So today, what we’re stuck doing is forcing ourselves to sort of out brand out market, we have to get to the lead first. And what we’re going to focus on today is how this dude is doing just that he is a real estate investor. But his expertise is in seller, lead generation motivated seller lead generation in certain different markets. And he’s going to share with us today exactly what he’s doing and how he’s doing it. So what I want you guys to get out of today is very simple. Start thinking outside the box, and everyone wants to generate more sellers or more seller leads. We don’t do them by farming a bunch of strangers, you do it by putting your offer in front of the right fucking person that needs that solution right now. It’s very simple. No market average as a real estate investor, or this guy will introduce you to he doesn’t have he never has a lead generation problem, even if there’s no inventory, because he knows the right offer. And he has a solution for the people who need it. And that’s all marketing is guys, especially on lead generation. So he’s gonna dig us with his insight today. So without further ado, I’m gonna go ahead and introduce him. His name, I might butcher but his hi yocto Horry. I think I nailed it. Yeah, you nailed it. Thank you for having me on your show, Mike, I appreciate that. Dude, that’s the first time I nail a name like that. Thank you. Alright, anyways, once you go out and tell everyone who you are, where you do a little bit, give a brief and we’ll get into this. Yeah, so I own a company called rocket offer. We source off market deals in the Midwest market. We are in Cleveland, Ohio, Memphis, Tennessee, St. Louis, Missouri, and Detroit, Michigan, those are four main markets currently. And we’re looking to go ahead and expand later on. And what our goal is to do is to help our investors grow their portfolio, and without having to look at the MLS and scour through a bunch of listings to find the right deal for you. And so if you are in expensive cities, like I am in California, and LA, or maybe Chicago and New York, and you just can’t find a good property below $750,000 or

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Standing out in the market is the most important thing facing the real estate industry. What’s the easiest way to go about doing that? The answer is simple: Your brand. A lot of people think it’s your license, or your broker, or your lender, but it all comes down to your brand. Your brand is your persona and it defines what your presence is whether that be online or in person. If people resonate with your brand then they are more likely to converse with you and ultimately hire you and use you for their transaction. In this episode of the podcast we are going to go through the two main reasons why the significance of your brand matters and how to use it to your advantage when it comes to attracting clients. What I want to do is break down this idea in several different ways to give you strategies to start attracting. Let’s be honest, what is the difference between you and every other real estate agent or lender in your market? The truth is, you all have access to the same loan programs or interest rates depending on what side of the business you’re in, meaning it all comes down to you and your brand. Three Things You’ll Learn in This Episode How to stand out in the market in today’s real estate industry The importance of your brand, how to find it, and then use it to your advantage The idea of programs and how they can help your business Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

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The old ways of real estate are just not working anymore. For sale by owners, expireds, and knocking on doors are all valid ways to gain client’s, but it isn’t the most efficient way. Online marketing and marketing motivated seller leads specifically for Facebook and Google are, and that’s what we’ll be talking about on today’s episode. We’re diving into the seller lead generation process, but this time, through the mindset of an investor. Real estate agents should be doing the same thing investors are doing, which is, putting their offer or their solution in front of the right people. For 12+ years now Chad Keller and his business Motivated Leads has done Facebook marketing and Search Engine Optimization for local businesses, startups, and fortune 500 companies. With the experience of spending millions in advertising dollars to learn the game from the inside out they have perfected digital advertising. Now for the 5 years they have reinvested their profits back into rental properties and started a real estate empire. Listen to this week’s episode to gain insight from the strategies that top digital advertisers use to market to motivated sellers on Facebook and Google, optimize your ad spending, and ultimately perform more money making activities. It’s no secret that with rising competition agents are having a harder time closing deals. However, if you implement these strategies in your business you can respond to these changes and win in areas your competition isn’t even touching. Three Things You’ll Learn in This Episode How Chad created  a lead online lead generation system for investors. Getting your leads to come to you through investing digitally. The importance and results of targeting the right people. Connect with Chad Learn more about Chad and Motivated Leads at Motivated-Leads.com or call him at 412.254.9225 to get connected. Resources Learn more about Motivated Leads Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

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With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you’re layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt. Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media he strives to help Real Estate Investors and agents/brokers grow their business by finding motivated sellers, getting them under contract and adding minimum 2-5 contracts per month, all while streamlining their processes and systems. This lead generation agency is committed to providing more leads and closings to Real Estate businesses. On this episode of the podcast, Esteban joins me to discuss how to target and convert motivated sellers online. We will also touch on how Hesel Media is helping real estate investors and hybrid agents be able to monetize inbound leads. Listen to this podcast to learn more about the data that is captured by these giants like Google and Facebook and how to utilize this information for your business. Three Things You’ll Learn in This Episode Options to give your sellers to attract more business. Where the future of business is heading and how to capitalize on it. How to hyper target and only get sellers.   Connect with Esteban Learn more about Esteban and his company at HeselMedia.com or head directly to his calendar to book a free consultation and continue the conversation here. Resources Jam pack your schedule with motivated sellers HeselMedia.com Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram TRANSCRIPT: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we’re going to be chatting about today, folks, is how do you target and motivate? Or how do you target market and convert motivated sellers but doing an online? If you’re chasing this audience, you’re chasing this market, you realize that it’s usually a multi pronged approach isn’t a single one size fits answer for all whether you’re layering that with cold calling, or the door knocking. But what we’re going to talk about today is really just a digital side of it specifically on how we run Google ads, either PPC, and Facebook I G to target motivated sellers. So we’re here with an agency today, they wanted to come on the show, obviously, they do this for you guys, you guys can learn more about their services at the end here. But I want him to walk us through how it’s working. First, because that’s really, really exciting. If you guys have not been following what we’re doing here real estate marketing dude, we just launched a, a huge, we’re right in the space like and because there’s such a huge market with motivated seller leads, everybody is after them. And everyone’s trying to take realtors out of the equation here. And the reason why we built the listing advocate.com site out was so that you can adapt a multiple offer approach or multiple option approach because that’s where it’s going to play in for a lot of the seller leads. When you’re marketing motivated seller leads only about five to 8% of them are going to actually convert and take the cash offer that you’re most likely marketing them with. However, it’s like what do you do with the other 92%. And that’s where having multiple options comes into place. Because as long as you can monetize the transaction, who gives a shit, which option they decide to go with at the end of the day. It’s just a matter of how as you as an agent can spin off that business into other business, right? Like I don’t care what option they choose, if I’m still getting paid a percentage to sell the property. I don’t care if it goes through a cash buyer. Regular listing fixing list program, trade an option, you name it, so we’re not going to get into multiple options. I just want to get into the seller lead generation stuff right away. So without further ado, let’s go ahead and introduce our guests. I might butcher your name, but not the beginning part. You Hispanic dude. That’s the one. Oh, yeah. We got it. We got another fellow Hispanic on the show. I’m the white Mexican, they call me. Last name Cuevas but Esteban and jurati that’s a correct. Yeah. Andrea, you said in in Italian accent I love it. But yeah, go, we Nice to meet you do want to tell our listeners a little bit about who you are and what you’re doing. I Nice to meet you, man. It’s awesome. Being here, listening, you know, just been listening to some of your other podcasts. And now talking to the audience here the listeners. It’s, it’s, it’s an honor. So one thing that we’re doing here, we’re helping real estate investors and hybrid agents really be able to monetize inbound leads inbound motivated sellers, that would usually will come with the intention of selling their property because they’re searching for you there they have the intent of looking out for a solution. Usually you’d have that solution. And they could also be targeted or retargeting on Facebook, just because we’re able to use all this algorithm out there. So we know and Facebook knows exactly what your audience is talking about what they’re

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If you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your brand while still keeping your friends? The answer is through consistent content creation, relationship marketing, and referral marketing. Sarah Cripe and Sophia Meyers are the creators of Connect Social Pop, a service that takes the brain damage out of your real estate marketing. This includes daily social media posts, pop-by’s, and website building. Listen to this week’s episode to gain insight branding and consistent communication to the same audience over time through multiple channels. Three Things You’ll Learn in This Episode The 20/80 rule. Where to start with your social media. What kind of hashtags you should be using. Connect with Sarah Cripe & Sophia Meyers Learn more about Sarah and Sophia and their business Connect Social Pop at ConnectSocialPop.com to continue the conversation. Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram TRANSCRIPT: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We’re going to be chatting today about sort of staying on top of mind building your brand through consistent content creation, relationship marketing, referral marketing, anything from pop buys, to remain a consistent presence on social media we’re really talking about today is how the fuck do you stay in front of everybody without always having to like hit him over the head with your lockbox? Because you can’t always be selling your business. If you’re always selling your stuff, your friends are gonna stop asking to go out to dinner, or hang out on the weekends. But that doesn’t mean you stop communicating with them. So what we’re really chatting about today is branding and consistent communication to the same audience over time through multiple channels. And that’s what we really want to focus on today. So I get an email from these two chicks called from Connect social pop, and this is what they do for a living, and they’re gonna share a lot of their tips with us today. And we’re gonna go through sort of how you do that, because I get asked all the time, the answer is no, you don’t need to always be talking about real estate. You should in some cases, but not all the time, because people are gonna tune you out no differently than the way your financial planner doesn’t need to talk to you about IRS stuff. tune them out. So it’s exact same concept. So without further ado, let’s go ahead and introduce our guests. We have Mrs. Sarah or is it miss Sarah Cripe? And Sophia Meyers. Want you guys whoever goes first. So introduce yourself and tell us a little bit about who the fuck you guys are? Hi, I am Sarah Cripe. And my partner over here is Sophia Meyers. And we created Connect social pop to help real estate agents stay top of mind without all the brain damage that comes with it. You know, we just saw that all these agents are coming in and they’re like, No, I’m gonna kick ass take names. And then they’re like, Oh, I forgot I have to be a marketing department, I have to be a counselor, I have to be all, you know, wear all the hats. So we created this to help them take one of those hats off and make it simple. Because you need it, you need it, you can’t do all the things. Nice, Sarah, or Sophia. I mean, hello. The other s the other s on here. Sophia, I’ve loved doing this has been a really fun project. You know, we’ve been working with agents for a couple years, what we found is, I mean, I don’t even know how these agents can take their kids to school or take a shower in the same day sometimes, nonstop. Go, go go. So it’s just a really fun and easy way to keep on top of your branding. I can’t imagine doing all these listings or all these showings and then have to come home and think of a caption to put on something to talk about, you know, something with real estate or something non real estate related, maybe a way to connect with your audience that’s maybe just a national holiday or, or a way to reach out to them. So we want to find a really fun and simple solution that wasn’t just a virtual is just social media, but also was Popeye. So you’re actually going in person and seeing people you also have an online presence where you have a website where people have all of your information on there on these websites as well. I mean, they’re they’re really fascinating, you have the option to connect to the MLS system if you want, you don’t have to. But since MLS is it allows people to save searches on your website allows you to see and track what your clients are doing maybe what types of homes that they’re saving, or whatever they’re doing. So we like to kind of create multiple ways of people find you both online in person on social media, kind of, as you said, hit them over the head in different ways. But find I’m actually one of things that we love in all of your episodes is you share about how it’s it’s the realtors job to be remembered. And

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Time management is one of the largest setbacks when it comes to growing your real estate business. Knowing your limits and how to structure your days can make or break your success in both the short and long-term. Further, managing your time will begin to become a strength once you’ve honed in on your schedule and start to optimize your days. So, what have you done to protect yourself from falling victim to your schedule? What are some ways you can begin to take full advantage of your time? Cory Rosier is the CEO of Sweet Assist, an all-in-one solution for brokerages to manage their agents better and grow their business. Cory is also the Vice President of Big Block Realty. Big Block Realty is California’s fastest growing brokerage with 1,100+ agents and has been recognized as one of fastest growing companies by the Inc. 500 for the past 4 years, most notably earning the #26 spot in 2016. Big Block is a 100% commission brokerage and focuses on creating an outstanding agent experience, which has led to their massive growth and success. Listen to this week’s episode to gain insight from the strategies that top producers use to manage their time well, optimize their schedules, and ultimately perform more money making activities. It’s no secret that with rising competition and a scarce 2021 market, agents are experiencing commission compression and having a harder time closing deals. However, if you implement these strategies in your business you can respond to these changes and win in areas your competition isn’t even touching. Three Things You’ll Learn in This Episode Why time management is so important for agents Managing your time can make or break your business, and is probably the most frustrating aspect to deal with. We’ll give you strategies that top agents use to close more deals and optimize their schedule. How you can use ancillary services as another income Commision compression is a real thing and agents are starting to look for other ways to supplement their home sale income. We’ll give you the best strategies for using ancillary services to improve your bottom line. Importance of joining an agent focused brokerage Your brand is by no means affiliated with your brokerages, and the reality is that your clients don’t care who deals with the compliance of your transactions. However, brokerages hold a fiduciary duty to make their agents successful, but many think it’s the other way around. Learn more about the importance of joining a brokerage that puts agents first. Connect with Cory Learn more about Cory and Sweet Assist at SweetAssist.com or connect with him on LinkedIn to continue the conversation. Resources Learn more about Sweet Assist Schedule a Sweet Assist demo Join Big Block Realty Big Block Realty joins the Inc. 500 list at #26 Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

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Big tech companies are continuing to compete with real estate agents by offering new services that supposedly improve the buying and selling process. However, what many don’t realize is that there is one large differentiator that big tech companies can’t compete with. People want to work with people, and by being a personable agent that has your clients in your best interest, you can win the business of your database, community, and the people they know too. However, this means you should likely take a different approach when it comes to marketing your database. Listen to this episode to understand the strategy you can implement to start winning business from the people around you and stay ahead of the competition. Brad McDaniel is the CEO of Likely.ai, an artificial intelligence platform that helps agents close more deals by identifying likely sellers within your area and database. Brad has been around real estate from the time he was young, seeing his dad build a real estate business and eventually becoming a senior project manager at Trulia. He noticed the rise in data and analytics usage in real estate, and sought out to build his own business centered around using data to drive decisions. On this episode of the podcast, Brad joins me to explain what’s going on in big tech companies and what they’re doing to compete with real estate agents. He walks us through the numbers behind the shift in consumer behavior and how you can work smarter to adapt. We discuss strategies to implement in your business to help nurture clients, find likely sellers in your business, and ultimately close more deals. Listen to this episode to understand your true competitive advantage against big tech companies, and realize where your business really comes from. Three Things You’ll Learn in This Episode What big tech companies are doing now We’ll discuss what big tech companies are doing now to compete with the local agent. We’ll cover the numbers behind agents at big tech brokerages and the strategies they use. How you can compete with big tech companies Knowing what these companies are doing is the first step to crafting your competitive advantage. Next, you’ll have to implement a strategy that is people-centric, and keeps your clients always in your best interest. We’ll unpack the actions you can take to stay ahead of the game. Strategies to nurture your database and hot leads The most reliable source of business are the people closest to you, yet many times agents will go and chase business outside of their sphere. We’ll give you the strategies top producers are using to nurture leads and close more deals. Connect with Brad Learn more about Brad and his company at likely.ai or connect with him on LinkedIn to continue the conversation. Resources REfresh your database with Likely.ai Likely.ai Identify COVID distressed properties with Likely.ai Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

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Leveraging relationships is an important part of being a real estate agent, and some of the best people you should get to know are your local developers. You will often come across deals that you may not be able to close, but by understanding the process of evaluating and negotiating deals, you can bring them to investors in your area to earn a commission and grow a relationship. This week, we’ll continue our discussion on having multiple ways to find listings and source deals. Having multiple options for sellers will allow you to have opportunities open up, such as wholesaling through cash offers and working closely with developers. Three Things You’ll Learn in This Episode Where to source deals Ready to get started with sourcing commercial deals? We’ll show you the best places to find these deals and how to keep a consistent stream of business. Why understanding zoning laws can be your unfair advantage Many properties have land that’s not being used for its highest and best use, which means there is an opportunity to increase the value of that property by either building more or remodeling it. We’ll talk about where to find these properties and how to get developers interested in investing. How to gain a relationship with a developer in your area The hardest part of this process is being seen as reliable to real estate developers near you. We’ll discuss how to form those relationships and what you can do to maintain them. Connect with Sunil Learn more about Sunil at his website thesunilsaxena.com or follow him on Instagram to connect and continue the conversation. Resources Work with Sunil Sunil on TikTok Massive Action Equals Massive Results by Sunil Saxena Invest with Sunil Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram

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