Today on the show, we dive into a simple but powerful idea: your reputation is what arrives before you do. Long before you shake a hand, speak a word, or present your credentials, people already have an impression of who you are. That impression—fair or not—shapes how they listen to you, trust you, and decide whether they want to work with you. Whether you're a real estate professional competing in a crowded market, an entrepreneur trying to stand out, or simply someone navigating relationships and opportunities, your reputation is the silent ambassador that speaks on your behalf. And in today's hyper-connected world, where information—and misinformation—travels at lightning speed, reputation doesn't just matter; it can be the difference between doors opening or closing before you even arrive. In this episode, we're going to break down how reputations are built—intentionally or by default—why they carry more weight than ever, and what you can do to shape yours with purpose. We'll uncover strategies to make sure the story people tell about you matches the one you want told. Featuring Bess Freedman, CEO of Brow Harris Stevens, alongside Jared Antin and Ben Willig of Brown Harris Stevens. Filmed at Brown Harris Stevens' Studio 1873, Part of the Mastery of Real Estate (MORE) Network. Subscribe: https://podcasts.apple.com/us/podcast/talking-new-york-real-estate-with-vince-rocco/id1645541166 Connect with Vince Rocco: https://www.bhsusa.com/real-estate-agent/vince-rocco Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida. https://bhsusa.com/ #realestatebuyers #nycrealestate #realestate #vincerocco #TNYRE