Struggling to get clicks on your YouTube videos or emails? I'm talking with Jake Thomas, the creator of the Creator Hooks newsletter, about the proven formula behind writing irresistible titles. With over 1,000 YouTube titles generating hundreds of millions of views, Jake shares how tapping into the three emotions—curiosity, fear, and desire—can instantly boost engagement. Learn the difference between clickbait and compelling hooks, how to avoid common title mistakes, and how to remix your ideas using formats from high-performing channels. Listen in!

Mentioned in This Episode:

Creator Hooks Newsletter — https://www.creatorhooks.com

Creator Hooks Pro Tool — https://www.creatorhooks.com/pro

Joe Sugarman’s AdWeek Copywriting Handbook — https://www.amazon.com/Adweek-Copywriting-Handbook-Ultimate-Business/dp/0470051248

Age of Propaganda by Anthony Pratkanis and Elliot Aronson — https://www.amazon.com/Age-Propaganda-Everyday-Persuasion-Youre/dp/0805074031

Key Quotes:

"Curiosity, fear, and desire are the three click-worthy emotions behind every successful title."

"Clickbait is only clickbait if you don’t deliver on the promise."

"Your audience already has those fears—you're not planting them, you're guiding them."

"Start with a killer idea and titles become easy."

"Most title mistakes come from trying to be mysterious instead of clear and compelling."

"Be specific. The more qualifiers in your title, the better it performs."

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